| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK5212 | Media Planning | Fall | 3 | 0 | 3 | 7 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor MUHARREM AYIN |
| Course Objectives: | The purpose of this course is to teach finding answers to the questions , "How can I reach the target audience, which channels should be used and how do i use these channles most effectively, when and how many times the audience should be exposed?” by the methods of media planning which occurs during the deliver of advertising messages to an audience |
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The students who have succeeded in this course; In this course, determination and implementation of media planning strategies will be learned. Concepts that are required in the process of creation and evaluation of the media plan are examined. |
| This course will examine the role of media planning and media planners. Media planning strategies, models, main concepts and notions will be learned. The creation and evaluation of media plans will be taught. |
| Week | Subject | Related Preparation | |
| 1) | Introduction. | ||
| 2) | The changing role of media planning and changes in the media industry. | ||
| 3) | Relationship between media, advertising and consumer. Media and consurmer choices. | ||
| 4) | Media planning activities and media planning strategies. | ||
| 5) | Main concepts of media planning. | ||
| 6) | Main concepts and notions of media planning. | ||
| 7) | Review. | Homework assingment. | |
| 8) | Evaluation of media planning strategies. | ||
| 9) | Evaluation of media planning strategies. | Homework assingment. | |
| 10) | Evaluation of media planning strategies. | Homework assingment. | |
| 11) | Effective transfer of message in media planning. | Homework assingment. | |
| 12) | Models of new media plannings and computer tools. | Homework assingment. | |
| 13) | New media. | ||
| 14) | Determination of media planning budget and setting media plan. | Homework assingment. | |
| Course Notes: | Sissors, Jack and Baron, B. Roger (2002) Advertising Media Planning, 6th edition, McGrawHill, USA |
| References: | Katz, Helen (2003) The Media Handbook, 2nd ed. NTC Business Books, Chicago, USA |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 40 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | % 0 | |
| Preliminary Jury | % 0 | |
| Final | 1 | % 60 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | 14 | 51 | |
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 7 | 17 | |
| Paper Submission | |||
| Jury | |||
| Final | 14 | 56 | |
| Total Workload | 166 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |