BUSINESS ADMINISTRATION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IB4614 | Global Innovation Strategy | Fall Spring |
3 | 0 | 3 | 6 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. HÜMEYRA ADIGÜZEL |
Course Objectives: | As globalization is decreasing barriers to entering new markets and increasing the threat of imitation of new products/services, innovation has become a business imperative to sustain competitiveness in international markets. This course aims to introduce challenges and available solutions to formulate and implement a global innovation strategy. The course will mainly focus on the strategic aspects of managing global innovation. The first part of the course will focus on external factors that drive international businesses towards innovation. The second part of the course will cover internal capabilities that foster innovativeness such as leadership, systems and structures. An integral part of the course will be practical exercise sessions where best practices in global innovation will be presented and discussed. |
The students who have succeeded in this course; The students who have succeeded in this course; · Can identify, and discuss key models and theories related to global innovation strategy · Evaluate challenges and opportunities in managing innovation on a global scale · Assess different sources of innovation that can facilitate global competitive advantage · Analyze business case studies from multinational corporations by applying concepts and perspectives on global innovation strategies · Incorporate general international business and strategy skills into the management of global innovation |
Basics of innovation management; the role of innovation management in global strategy; sources of global innovation (country-based and company-based capabilities); innovativeness for international markets; role of leadership in global innovation strategy; intellectual property and organizational knowledge; business model innovation on a global scale; sustainable innovation strategies. |
Week | Subject | Related Preparation | |
1) | Introduction to Global Innovation Strategy | Review of related course materials | |
2) | Basics of Creativity and Innovation Management | Review of related course materials | |
3) | Innovation and Global Strategy | Review of related course materials | |
4) | Sources of Global Innovation: Country-based Capabilities and National Innovation Systems | Review of related course materials | |
5) | Sources of Global Innovation: Company-based Capabilities | Review of related course materials | |
6) | Product and Process Innovation for International Markets | Review of related course materials | |
7) | Intellectual Property and Organizational Information Knowledge | Review of related course materials | |
8) | Digital Transformation Strategy | Review of related course materials | |
9) | Business Model innovation for Global Markets | Review of related course materials | |
10) | Sustainable Innovation Practices | Review of related course materials | |
11) | Examples of Global Innovation: The Pharmaceutical and Chemical Industry | Review of related course materials | |
12) | Examples of Global Innovation: The Electronics, Software and Service Industry | Review of related course materials | |
13) | Examples of Global Innovation: The Electrical and Machinery Industry | Review of related course materials | |
14) | Global Innovation Strategy: General Overview | Review of related course materials |
Course Notes: | |
References: | Boutellier, R., Gassmann, O., & Von Zedtwitz, M. (2008). Managing global innovation: uncovering the secrets of future competitiveness, 3rd edition. Springer Science & Business Media. Trott, P. (2021). Innovation management and new product development, 7th edition. Pearson. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | 2 | % 10 |
Presentation | % 0 | |
Project | 1 | % 20 |
Seminar | % 0 | |
Midterms | 1 | % 25 |
Preliminary Jury | % 0 | |
Final | 1 | % 45 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 6 | 15 | 90 |
Presentations / Seminar | 0 | 0 | 0 |
Project | 0 | 0 | 0 |
Homework Assignments | 0 | 0 | 0 |
Quizzes | 0 | 0 | 0 |
Preliminary Jury | 0 | 0 | 0 |
Midterms | 1 | 20 | 20 |
Paper Submission | 0 | 0 | 0 |
Jury | 0 | 0 | 0 |
Final | 1 | 25 | 25 |
Total Workload | 177 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to identify problems and ask right questions | |
2) | Having problem solving skills and developing necessary analytical attitude | |
3) | Comprehending theoretical arguments along with counter arguments in detail | |
4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
5) | Applying theoretical concepts in project planning | |
6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
7) | Increasing efficiency rate in business environment | |
8) | Developing innovative and creative solutions in face of uncertainty | |
9) | Researching to gather information for understanding current threats and opportunities in business | |
10) | Being aware of the effects of globalization on society and business while deciding | |
11) | Possessing digital competence and utilizing necessary technology | |
12) | Communicating in at least one foreign language in academic and daily life | |
13) | Possessing managing skills and competence | |
14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
15) | Expressing opinions that are built through critical thinking process in business and academic environment |