BUSINESS ADMINISTRATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
IB4614 Global Innovation Strategy Fall
Spring
3 0 3 6
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Departmental Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. HÜMEYRA ADIGÜZEL
Course Objectives: As globalization is decreasing barriers to entering new markets and increasing the threat of imitation of new products/services, innovation has become a business imperative to sustain competitiveness in international markets. This course aims to introduce challenges and available solutions to formulate and implement a global innovation strategy. The course will mainly focus on the strategic aspects of managing global innovation. The first part of the course will focus on external factors that drive international businesses towards innovation. The second part of the course will cover internal capabilities that foster innovativeness such as leadership, systems and structures. An integral part of the course will be practical exercise sessions where best practices in global innovation will be presented and discussed.

Learning Outputs

The students who have succeeded in this course;
The students who have succeeded in this course;
· Can identify, and discuss key models and theories related to global innovation strategy
· Evaluate challenges and opportunities in managing innovation on a global scale
· Assess different sources of innovation that can facilitate global competitive advantage
· Analyze business case studies from multinational corporations by applying concepts and perspectives on global innovation strategies
· Incorporate general international business and strategy skills into the management of global innovation

Course Content

Basics of innovation management; the role of innovation management in global strategy; sources of global innovation (country-based and company-based capabilities); innovativeness for international markets; role of leadership in global innovation strategy; intellectual property and organizational knowledge; business model innovation on a global scale; sustainable innovation strategies.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Global Innovation Strategy Review of related course materials
2) Basics of Creativity and Innovation Management Review of related course materials
3) Innovation and Global Strategy Review of related course materials
4) Sources of Global Innovation: Country-based Capabilities and National Innovation Systems Review of related course materials
5) Sources of Global Innovation: Company-based Capabilities Review of related course materials
6) Product and Process Innovation for International Markets Review of related course materials
7) Intellectual Property and Organizational Information Knowledge Review of related course materials
8) Digital Transformation Strategy Review of related course materials
9) Business Model innovation for Global Markets Review of related course materials
10) Sustainable Innovation Practices Review of related course materials
11) Examples of Global Innovation: The Pharmaceutical and Chemical Industry Review of related course materials
12) Examples of Global Innovation: The Electronics, Software and Service Industry Review of related course materials
13) Examples of Global Innovation: The Electrical and Machinery Industry Review of related course materials
14) Global Innovation Strategy: General Overview Review of related course materials

Sources

Course Notes:
References: Boutellier, R., Gassmann, O., & Von Zedtwitz, M. (2008). Managing global innovation: uncovering the secrets of future competitiveness, 3rd edition. Springer Science & Business Media. Trott, P. (2021). Innovation management and new product development, 7th edition. Pearson.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments 2 % 10
Presentation % 0
Project 1 % 20
Seminar % 0
Midterms 1 % 25
Preliminary Jury % 0
Final 1 % 45
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 35
PERCENTAGE OF FINAL WORK % 65
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 6 15 90
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 0 0 0
Quizzes 0 0 0
Preliminary Jury 0 0 0
Midterms 1 20 20
Paper Submission 0 0 0
Jury 0 0 0
Final 1 25 25
Total Workload 177

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being able to identify problems and ask right questions
2) Having problem solving skills and developing necessary analytical attitude
3) Comprehending theoretical arguments along with counter arguments in detail
4) Gaining awareness of lifelong learning and being qualified for pursuing graduate education
5) Applying theoretical concepts in project planning
6) Communicating efficiently by accepting differences and carrying out compatible teamwork
7) Increasing efficiency rate in business environment
8) Developing innovative and creative solutions in face of uncertainty
9) Researching to gather information for understanding current threats and opportunities in business
10) Being aware of the effects of globalization on society and business while deciding
11) Possessing digital competence and utilizing necessary technology
12) Communicating in at least one foreign language in academic and daily life
13) Possessing managing skills and competence
14) Deciding with the awareness of the legal and ethical consequences of business operations
15) Expressing opinions that are built through critical thinking process in business and academic environment