|
Week |
Subject |
Related Preparation |
| 1) |
How to launch a new brand?
- Analyzing business challenges and competitors
- Innovation and idea generation
- Brand footprint
- Price and packaging
- Consumer testing from design to delivery
|
|
| 2) |
How to build an integrated marketing communication plan?
- Competitive analysis and brand positioning
- Generating creative communication idea
- Media channels and media plan optimization
- Idea and content tests
|
|
| 3) |
How to build a “digitally effective” brand?
- Social media and video campaigns
- E-commerce marketing
- Data management
- Digital Experience
|
|
| 4) |
How to build a “sustainable” brand?
- Understanding of purpose
- Purpose communication
- Sustainable communication of “sustainability”
|
|
| 5) |
What is a go to market strategy?
- Sales channel structures
- Distributor structutes
- Sales models
|
|
| 6) |
What is account management in sales?
- Stakeholder management
- Customer management
- Negotiation skills
- Win-win approach |
|
| 7) |
What is commercial marketing?
- Distribution, pricing and racking strategy
- Merchandising
- In store fundamentals |
|
| 8) |
- Global Snacking Market and Regions
- Global Snacking Trends
- Fundamentals of Global Marketing Strategies
- Fundamentals of Global Sales and Operations Strategies |
|
| 9) |
- Global Trade and Global Supply Chain
- How Covid-19 has changed sales trends?
- How to work export value chain?
- Export Financing and Budgeting |
|
| 10) |
- Planning and logistics processes in the supply chain
- Purchasing in the supply chain |
|
| 11) |
- Production operations
- Quality assurance and food regulations |
|
| 12) |
What is recruitment?
- Employer branding
- Recruitment practices and fundamentals
- Career coaching |
|
| 13) |
Performance and reward management in HR |
|
| 14) |
Discussion and General Overview of the Semester |
|
|
Program Outcomes |
Level of Contribution |
| 1) |
Being able to identify problems and ask right questions |
|
| 2) |
Having problem solving skills and developing necessary analytical attitude |
|
| 3) |
Comprehending theoretical arguments along with counter arguments in detail |
|
| 4) |
Gaining awareness of lifelong learning and being qualified for pursuing graduate education |
|
| 5) |
Applying theoretical concepts in project planning |
|
| 6) |
Communicating efficiently by accepting differences and carrying out compatible teamwork |
|
| 7) |
Increasing efficiency rate in business environment |
|
| 8) |
Developing innovative and creative solutions in face of uncertainty |
|
| 9) |
Researching to gather information for understanding current threats and opportunities in business |
|
| 10) |
Being aware of the effects of globalization on society and business while deciding |
|
| 11) |
Possessing digital competence and utilizing necessary technology |
|
| 12) |
Communicating in at least one foreign language in academic and daily life |
|
| 13) |
Possessing managing skills and competence |
|
| 14) |
Deciding with the awareness of the legal and ethical consequences of business operations |
|
| 15) |
Expressing opinions that are built through critical thinking process in business and academic environment |
|