INDUSTRIAL DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
DES3033 | Marketing for Industrial Designers | Fall | 1 | 2 | 2 | 4 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Must Course |
Course Level: | Bachelor |
Mode of Delivery: | |
Course Coordinator : | Instructor AYŞE EROL |
Course Objectives: |
The students who have succeeded in this course; - Discuss the role of branding and identity through analysis of historical and contemporary contextual research - Evaluate a given brand to determine core values, mission and audience - Develop a style guide/branding guidelines for a given brand - Present a range of promotional material, using branding guidelines, in support of a given brand. - Explore the use of materials and structure in specific art and design contexts |
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