| COMMUNICATION AND DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD4136 | Principals of Color | Spring | 2 | 2 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
| Course Objectives: | The course will enable the student to understand the language of color and its use. Course aims the student to apply the principles of various color theories as well as to understand and apply the principles of natural and artificial light. Course exercises request the projects to combine color and light in a creative way. Class exercises explore various methods of color and light applications.Students are asked to research color and light products readily available. |
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The students who have succeeded in this course; 1) Demonstrate the principles of color and light theory by visually communicating color principles for solving problems 2) Compose a color archieve with a wide range of colors from diverse materials of papers and fabrics 3) Demonstrate the skill of creating individual color schemes for specific design problems 4) Demonstrate the skill to define associations for any design work where color is a prominent design element 5) Master on correct usage of color terminology which is common in design disciplines 6) Recognize of the academic literature on color in relation to art and design 7) Make research on the emotional and sensory impact of color |
| The course is structured in three parts. First part aims students to learn various color theories and light as a property of light in physics. The effects of color interactions are emphasized with class exercises. Students learn to make their own color schemes for various design problems. Second part of the course will concentrate on color associations of art and design works. Color as being a conductor of idea and emotional content is explored and questioned from a subjective standpoint. The third part will give space for personal color expressions with various projects. Finally a poster work is requested where its emotional and conceptual contents are predominantly carried by color. |
| Week | Subject | Related Preparation | |
| 1) | 1.Week: Introduction to color and light theories- Lecture: What is Color? | ||
| 2) | 2.Week : Color theories and color analysis: Color quantity analysis | ||
| 3) | 3.Week : Review of color terminology Preparing Value Scale on computer | ||
| 4) | 4.Week : Classwork for plain color relationship Class work for light/dark (lightness) relationship | ||
| 5) | 5.Week :Classwork for color contrast Classwork for simultaneous color contrast | ||
| 6) | 6.Week : Color Interactions Lecture and Presentation COLOR SCHEMES-preparation of individual color schemes | ||
| 7) | 7.Week : Color Wheels- Theories of Color and Various Color Wheels- Making own color wheel | ||
| 8) | 8.Week : Project to present own color schemes for various design problems | ||
| 9) | 9. Week:Color Associations in relation to history of art and design | ||
| 10) | 10.Week : Color expression – Classwork exercises for Color Compositions to reflect harmony + balance+ contrast | ||
| 11) | 11.Week : Lecture:Color conveys idea: RED- YELLOW- ORANGE Usage of color in European paintings and Turkish artefacts | ||
| 12) | 12.Week : Lecture :Color Conveys Idea: BLUE-GREEN-PURPLE Usage of color in European paintings and Turkish artefacts | ||
| 13) | 13.Week : Usage of Color in the production of a poster illustration | ||
| 14) | 14.Week: Final critiques for poster illustration | ||
| Course Notes: | |
| References: | Albers, Josef. Interaction of colour. Yale University Press, 1975. Beck, Jacob, Surface Color Perception. 1972. Berlin B. and P. Kay. Basic Color Terms. 1991. Birren, Faber, Color Perception in Art. 1976. Birren, Faber. Principles of Color. Van Nostrand Reinhold Co, 1969 Boring, Edwin G., Sensation and Perception in The History of Experimental Psychology.1942, Chapter 3. Bomford, david&Roy, Ashok, Color, National Gallery Pocket Guide, 2000. Burnham, R.W., R.M. Haines and C.J. Bartleson. Color: a guide to basic facts and concepts Chevreul, M.E. Harmony and Contrast of Colors, 1967. Dyer, Richard. White. Routledge, 1997. Evans, Ralph M. An Introduction to Color. 1948 Gage, John, Color and Culture. 1993. Gage, John, Color and Meaning, 1999 Goethe, J.W., Theory of Colours. 1971. Gombrich, Ernst. ‘From light to paint’, in Art and Illusion: a study in the psychology of pictorial representation. Phaidon, 1960. Gombrich, Ernst. ‘Expression and communication’, in Meditations on a Hobby Horse. Phaidon, 1988. Hall, Marcia, Color and Meaning: Practice and Theory in Renaissance Painting. 1992. Itten, Johannes, The Elements of Color. 1961 Itten, Johannes, The Art of Color. 1961 Katz, David, The World of Colour. 1935. Kemp, Martin. The Science of Art: optical themes in western art from Brunelleschi to Seurat. Yale University Press, 1990. Kueppers, Harald, The Basic Law of Color Theory. 1982. Lamb, T. and Bourriau, (eds.), Colour: Art & Science. Cambridge, 1995. Lichtenstein, Jacqeuline, The Eloquence of Color: Rhetoric and Painting in the French Classical Age, University of California Press, 1993. Munsell, Albert H. A Grammar of Color. Ed. and intro by Faber Birren. Van Nostrand Reinhold Co., 1969. Ratliff, Floyd, Paul Signac and Color in Neo-impressionism. 1992. Riley, Charles. Color codes. University Press of New England, 1995. Rood, Ogden N.,Modern Chromatics with Applications to Art and Industry. 1908 Saçlıoğlu, Mehmet Z. Renge Başlangıç, Marmara Üniversitesi Güzel Sanatlar Fakültesi, Tekstil Ana Sanat Dalı renk ders notları. Sargent, Walter, The Enjoyment and Use of Color. 1964. Sloane, Patricia, (Ed.), Primary Sources: Selected Writings on Color from Aristotle to Albers. 1991 Turner, JaneThe Dictionary of Art (ed. Jane Turner, 1996) Vanderpoel, Emily Noyes, Color Problems. 1903. Varley, Helen. Colour. Mitchell Beazley, 1980. Willard, Christopher, Watercolor Mixing: The 12-Hue Method, 2000 Willard, Christopher, "Surface Film Color," in Aspects of Color. 1995 Wurmfeld, Sanford, Color Documents: A Presentational Theory. 1985. Zelanski, Paul&Fischer, Mary, Color, 3rd ed. 1994. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 40 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 56 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 13 | 60 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 4 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 5 | |
| Total Workload | 125 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Create design oriented application for the visual communication design field. | |
| 2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | |
| 3) | Qualify in design directing through analysis and design processes. | |
| 4) | Display creative thinking, approach and production process skills. | |
| 5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
| 6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
| 7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
| 8) | Evaluate recent design trends and the evolving aesthetic perspectives. | |
| 9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
| 10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | |
| 11) | Perform necessary time management in order to complete a visual communication design project. | |
| 12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
| 13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
| 14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |