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Week |
Subject |
Related Preparation |
1) |
Introduction, Syllabus Review and Evaluation of the Plan, Pre-Test for Students
It will be held with the participation of Soner Ergen, Co-Founder and CEO of MarketersTech , and all the instructors that will give lectures in the relevant period
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2) |
Introduction to the New Generation Technologies (AI/ML, Cloud, CyberSecurity, IoT, BlockChain, etc.)
- The introduction of new generation technologies to our lives
- Changes in daily life and business life with new generation technologies
- A future designed with new generation technologies"
By Cigdem Turan, Artificial Intelligence Technology Infrastructure Consultant in MarketersTech and PostDoc in Technical University of Darmstadt, Germany, and Soner Ergen
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3) |
"A deeper perspective on AI technologies
- A brief introduction to AI; past, today and future
- Understanding AI capabilities and dangers
- Real world scenerios of AI technologies
- AI in Marketing"
"Guest Company1
(with Marketing Manager from Pınar group Export Team)"
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4) |
"""The Correspondence of Classical Marketing Methods in the Digital Age
- Basic Concepts of Marketing and the transformation experienced by Digitalization
- New Generation Technologies Used in the Marketing World
- The Required Qualifications In New Marketing Teams ""Technology Literacy""
- Sample Case Study and Experience Sharing with Corporate Guest Company """
"Guest Company1
(with Marketing Manager from Pınar group Export Team)"
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5) |
1) Strategic Marketing Activities and Technologies Used
- Strategic Marketing definition and its relation to technology
- Formulating marketing strategies with technology in the digital age
- Presentation on marketing strategies with the Guest Company
2) Notification on MarketersTech Platform Simulation Access Authorization
3) Sharing a Sample Marketing Activity Scenario to be Used in Simulation "
1) Guest Company1
2) Simulation Access for all atendees"
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6) |
1) Planning Components of Marketing (4P-4C-4E) with Technology
- Transformation in Product and Service Marketing
- Explanation of 4P, 4C, 4E Concepts with New Generation Technologies
2) Using MarketersTech Platform, Establishing Teams and Assigning Projects"
Online access for platform (Noteboks or Computer Lab )
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7) |
1) Simulation and scenario case studies on the platform
2) Midterm
MidTerm
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8) |
1) Product and Service Management Using Technology Tools in Marketing
- Where can Technology be Accessed?
- Choosing the Right Technology for the Job
- Tracking Technology Processes in Marketing
2) Sample Case Study and Experience Sharing with Corporate Guest Company
3) Preparation of data sets to be loaded into simulation"
Guest Company2
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9) |
"1) Digital Marketing Management Using Technology Tools
-New Perception of Today's Big Data
-The Impact of Big Data on Marketing
-Personalization and Effective Use of Digital Marketing Tools
2) Sample Scenario and Experience Sharing with Guest Company
3) Matching field analysis with data sets to be loaded into simulation"
Guest Company2
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10) |
"1) Use of Technology Tools in 360 Degree Marketing Communication Methods
-Presentation of Tools with Marketing Communication and Corporate Communication Focused Examples
2) Sample Scenario and Experience Sharing with Guest Company
3) Matching field analysis with data sets to be loaded into simulation"
Guest Company3
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11) |
"1) Use of Technology Tools in Marketing and Processing of Personal Data
- Authorized Marketing Activities and Technology
- Maintaining Ethical Marketing Activities in the Digital Age
2) Sample Scenario and Experience Sharing with Guest Company
3) Completing product strategies in Simulation and transitioning to interpreting the results of data sets"
Guest Company3
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12) |
"1) Use of Technology Tools and Differentiation in Global Marketing Strategies
- Shaping Macro and Micro Environments with New Generation Technology
- The Role of Technology in Being a Global Market Player
2) Q&A in simulation about the graduation project with MarketersTech Platform"
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13) |
Completing the Simulation and Project Presentations
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14) |
Overall Evaluation, Feedback and Outputs
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