PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0631 Sustainability and Climate Action Fall
Spring
3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: E-Learning
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives: The course aims to informing, awareness and provide examples of emergency measures to combat climate change and its effects. In this sense, the course provides the participants of the course with the basics of transforming our living habits from individual to society on topics such as being informed about the global environmental policies followed and their integration into national climate plans, gaining a critical view on climate action campaigns, examining the solutions brought by nature-based and nature-friendly technologies to mitigate climate change, and assimilating the philosophy of sustainability.

Learning Outputs

The students who have succeeded in this course;
1) You can explain what climate change is
2) You can describe how we plan to adapt to the negative impacts of climate change
3) You can identify opportunities for low carbon development
4) You can describe the transformative role that cities can play in achieving green and climate resilient development.
5) You can explain how climate negotiations work
6) You can formulate a climate pledge, project or policy.
7) You can explain how weather, climate variability and climate change can affect human health.
8) You can identify ways in which changing your diet makes a positive impact.


Course Content

This lecture focus on the integration of climate change measures into national plans, the improvement of education, awareness-raising and climate change mitigation, adaptation, impact reduction and early warnings.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Climate Change
2) An Overview of Ecology
3) The Sustainable Development Goals and Climate Action
4) The Basic Concepts of Climate Change
5) Adaptation to Climate Change
6) Climate Change and Human Health
7) Sustainable Diet, Agriculture and Impacts on the Planet
8) Nature-based and Eco-friendly Technological Solutions
9) The Key Issues in the ongoing International Climate Change Negotiations
10) The Roles of Educational Institutions in Climate Actions
11) Study Case: Cities and Climate Action: The Sustainable Environmental Projects of a Municipality
12) The Overview to Climate Actions in Turkey and World
12) The Overview to Climate Actions in Turkey and World
13) The Principal Challenges and Opportunities for Climate Change Action
14) Overview

Sources

Course Notes: ItsLearning platformuna ders kaynakları ve notları öğretim elemanı tarafından yüklenecektir.
References: UNITAR, FAO, Birleşmiş Milletler

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes 2 % 10
Homework Assignments 1 % 10
Presentation 1 % 5
Project % 0
Seminar % 0
Midterms 1 % 20
Preliminary Jury % 0
Final 1 % 55
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 45
PERCENTAGE OF FINAL WORK % 55
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 13 3 39
Presentations / Seminar 1 5 5
Project 1 15 15
Homework Assignments 0 0 0
Quizzes 2 10 20
Preliminary Jury 0 0 0
Midterms 1 2 2
Paper Submission 0 0 0
Jury 0 0 0
Final 1 2 2
Total Workload 122

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.