| SUSTAINABLE FOOD SYSTEMS (TURKISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4331 | Tazefikir Health Communication | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ÇİSİL SOHODOL |
| Course Objectives: | This course aims to explain the basic concepts of health communication and to provide students with the ability to evaluate and design relevant communication campaigns with an approach appropriate to the interdisciplinary nature of the field. |
|
The students who have succeeded in this course; 1) Learn the concept of health communication 2) Be able to create a social media strategy for the health communication program. 3) Summarize the basic approaches to health and health communication concepts. 4) Learn to design communication campaigns for traditional and digital channels of health communication. 5) Define the target audience processes in health communication. 6) Criticize OTC social responsibility projects. |
| This course aims to develop effective communication strategies in traditional and digital media channels by addressing the concept of health communication in depth. Participants will learn how to create social media strategies for health communication programmes, define target audience processes and design health communication campaigns. Teaching Methods: Lecture: Theoretical and practical information will be presented to the students about the weekly topics specified in the syllabus. Group Work: Students will conduct team work related to predetermined topics. |
| Week | Subject | Related Preparation | |
| 1) | What is Health Communication and what is not? Çağlar Gözüaçık Regulations in Health Communication Esra Varol - Tazefikir Brand Relations Supervisor | ||
| 2) | Working Principles with the Agency and Writing a Brief Çağrı Pişkinoğlu - Tazefikir Brand Relations Director Şebnem Taşçı - Tazefikir Brand Relations Supervisor Melek Günay / Toros Şahin - Gilead Sciences | ||
| 3) | Prescription Medicines and Communication – Ayşenur Kökenli / Novartis Marketing Manager İbrahim Akbulut – Tazefikir Medical Director | ||
| 4) | OTC Products and Communications Özlem Kaymaz - General Manager of GSK Consumer Health | ||
| 5) | Hospital Communication Seda Acar - American Hospital Marketing Manager | ||
| 6) | Project Brief | ||
| 7) | Communication of Dermacosmetic Products Ceren Hepyalı - LRP Marketing Manager / Loreal Simla Pala – Tazefikir Brand Relations Director | ||
| 8) | Health Communication and Social Media Use Kübra Güldü – Teknofikir Social Media Director Özlem Hoşcan – Corporate Communications Manager of Deva İlaç or Kristin Aras Abdi İbrahim Umkaimun Senior Product Manager | ||
| 9) | Awareness Campaigns Communication Kerem Önuçak - Tazefikir Creative Agency Vice President | ||
| 10) | Health Professionals as an Influencer Özlem Dural Başova - Healthnet Brand Relations Director Meryem Koç – Healthnet Content and Influencer Relations Manager Guest: Exp. Dr. Ayça Kaya - Prof. Dr. Murat Aksoy – Prof. Dr. Aytug Altundag | ||
| 11) | Communication Platforms for Physicians exp. Dr. Bekir Cakmak - Doctor Follow CEO | ||
| 12) | OTC Product Communication and Social Responsibility Projects Pınar Saltat - Bayer Marketing Director | ||
| 13) | Tazefikir Agency Visit Award-Winning Campaigns from Turkey and the World Tolga Tuncer – Tazefikir Senior Copywriter Sinem Yiğit – Tazefikir Brand Relations Supervisor | ||
| 14) | Students' Project Presentations Loreal Team | ||
| Course Notes: | |
| References: | Schiavo, Renata, (2007) , Health Communication: From Theory to Practice, Jossey Bass, USA. Okay, Ayla, (2009), Sağlık İletişimi, İstanbul: MediaCat |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | % 0 | |
| Preliminary Jury | % 0 | |
| Final | % 0 | |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 0 | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % 0 | |
| Total | % 0 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 13 | 6 | 78 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 4 | 4 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 6 | 6 |
| Total Workload | 130 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |