|
Week |
Subject |
Related Preparation |
| 1) |
What is Health Communication and what is not? Çağlar Gözüaçık
Regulations in Health Communication
Esra Varol - Tazefikir Brand Relations Supervisor |
|
| 2) |
Working Principles with the Agency and Writing a Brief
Çağrı Pişkinoğlu - Tazefikir Brand Relations Director
Şebnem Taşçı - Tazefikir Brand Relations Supervisor
Melek Günay / Toros Şahin - Gilead Sciences |
|
| 3) |
Prescription Medicines and Communication – Ayşenur Kökenli / Novartis Marketing Manager
İbrahim Akbulut – Tazefikir Medical Director |
|
| 4) |
OTC Products and Communications
Özlem Kaymaz - General Manager of GSK Consumer Health |
|
| 5) |
Hospital Communication
Seda Acar - American Hospital Marketing Manager |
|
| 6) |
Project Brief
|
|
| 7) |
Communication of Dermacosmetic Products
Ceren Hepyalı - LRP Marketing Manager / Loreal
Simla Pala – Tazefikir Brand Relations Director |
|
| 8) |
Health Communication and Social Media Use
Kübra Güldü – Teknofikir Social Media Director
Özlem Hoşcan – Corporate Communications Manager of Deva İlaç
or Kristin Aras Abdi İbrahim Umkaimun Senior Product Manager |
|
| 9) |
Awareness Campaigns Communication
Kerem Önuçak - Tazefikir Creative Agency Vice President |
|
| 10) |
Health Professionals as an Influencer
Özlem Dural Başova - Healthnet Brand Relations Director
Meryem Koç – Healthnet Content and Influencer Relations Manager
Guest: Exp. Dr. Ayça Kaya - Prof. Dr. Murat Aksoy – Prof. Dr. Aytug Altundag |
|
| 11) |
Communication Platforms for Physicians
exp. Dr. Bekir Cakmak - Doctor Follow CEO |
|
| 12) |
OTC Product Communication and Social Responsibility Projects
Pınar Saltat - Bayer Marketing Director |
|
| 13) |
Tazefikir Agency Visit
Award-Winning Campaigns from Turkey and the World
Tolga Tuncer – Tazefikir Senior Copywriter
Sinem Yiğit – Tazefikir Brand Relations Supervisor |
|
| 14) |
Students' Project Presentations Loreal Team |
|
|
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
|