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Week |
Subject |
Related Preparation |
1) |
Introduction to the course and discussing syllabus.
Introduction to the Digital Realm |
Review the course schedule You'll be asked about your expectations form the course, so pls pre-think |
2) |
• Understanding the Digital Ecosystem
• Digital Assets:
-Web Site Management: Corporate site, Brand sites, Micro Sites, etc.
-Content Management Systems
-Social Media Channels
-Mobile Applications
-Web & Mobile User Experience |
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3) |
Digital Business Case Briefing
Understanding the Digital Consumer
•Who is a digital consumer?
-What is a consumer insight?
-How do we understand our digital consumers?
•Building Digital Strategy
-Digital Communication planning
-Briefing process |
Digital Business Case will be shared before the W3 course as pre-read. Pls prepare your questions, if any
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4) |
Digital Content Marketing
•Content Strategy
•Digital Channel Strategy
•The power of creativity
•Social media strategy
•User Generated Content
Best in Class Digital Marketing Campaigns from PepsiCo |
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5) |
Digital Media
-Consumer Media Consumption
-Digital Advertising types
• Digital Measurement
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6) |
Next Generation CRM
-Consumer footprints
-Digital Targeting: Who, Where, How
-Big Data
-Omni-Channel Approach
-Consumer Journey Mapping
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7) |
Midterm |
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8) |
Digitilization Cases from PepsiCo:
- Kazandirio Promo Mobile Application
- Dükkan Senin Customer Loyalty Platform
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9) |
eCommerce |
Search for the PepsiCo products in Migros Sanal, Getir, Banabi and İstegelsin. Give at least one real PepsiCo products order from these platforms
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10) |
Future Technologies in Digital World
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You're expected to watch the film named below before the course.
"Her" - a Spike Jones film, 2013.
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11) |
Digital Business Case - Student Presentations & Discussions |
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12) |
Digital Business Case - Student Presentations & Discussions
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13) |
Digital Business Case - Student Presentations & Discussions
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14) |
Digital Business Case - Student Presentations & Discussions
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Program Outcomes |
Level of Contribution |
1) |
Being able to identify problems and ask right questions |
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2) |
Having problem solving skills and developing necessary analytical attitude |
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3) |
Comprehending theoretical arguments along with counter arguments in detail |
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4) |
Gaining awareness of lifelong learning and being qualified for pursuing graduate education |
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5) |
Applying theoretical concepts in project planning |
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6) |
Communicating efficiently by accepting differences and carrying out compatible teamwork |
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7) |
Increasing efficiency rate in business environment |
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8) |
Developing innovative and creative solutions in face of uncertainty |
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9) |
Researching to gather information for understanding current threats and opportunities in business |
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10) |
Being aware of the effects of globalization on society and business while deciding |
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11) |
Possessing digital competence and utilizing necessary technology |
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12) |
Communicating in at least one foreign language in academic and daily life |
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13) |
Possessing managing skills and competence |
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14) |
Deciding with the awareness of the legal and ethical consequences of business operations |
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15) |
Expressing opinions that are built through critical thinking process in business and academic environment |
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