| ADVANCED ACTING (TURKISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA3572 | Sport Marketing | Spring | 3 | 0 | 3 | 6 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Course Objectives: | Sports marketing covers the issues encountered within the sports industry and in the sports and marketing industries based on basic marketing information. At the end of this course, in which the differences and uniqueness of sports and sports products will be discussed and accordingly, the promotion mix, pricing and distribution issues within the marketing mix depending on the sports industry will be examined, it is aimed to prepare competent marketers in the field of sports for the sector. Students will achieve the following objectives during the semester: o To understand the influence of the external environment on the decisions to be made within the sports business. o Understand the basic concepts in building a strategic sports marketing plan. o Ability to put forth coherent written and oral presentations while conceptualizing complex sports business issues o To understand the concept of sponsorship. o Applying sports marketing concepts to real life examples. |
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The students who have succeeded in this course; At the end of this course, students o Define the concepts of sports marketing and sponsorship, o To be able to reconcile real life and classroom concepts, o Analyzing sports marketing problems and offering advice, o Will be able to make professional presentations. |
| The teaching methods of the course are Case Study, Project, Collaborative Learning, Guest Speaker, Lecture, Reading, Observation, Field Trip, Individual Study, Problem Solving. Sports marketing covers the issues encountered within the sports industry and in the sports and marketing industries based on basic marketing information. |
| Week | Subject | Related Preparation | |
| 1) | Introduction | ||
| 2) | Sports industry and fundamental concepts in sport marketing | ||
| 3) | Strategic Sport Marketing Plan | ||
| 4) | Research in sport marketing | ||
| 5) | Understanding sport consumers | ||
| 6) | Sport Product | ||
| 7) | Branding in sports | ||
| 8) | Sport Distribution | ||
| 9) | Sport Pricing | ||
| 10) | Sport Promotion | ||
| 11) | Sports Media | ||
| 12) | Presentations | ||
| 13) | Presentations | ||
| 14) | Presentations | ||
| Course Notes: | Shank, M.D. (2009). Sports Marketing: A Strategic Perspective.4th Edition. Prentice Hall. |
| References: | Shank, M. D., & Lyberger, M. R. (2014). Sports marketing: A strategic perspective. Routledge. Fullerton, S. (2007). Sports Marketing, 1st Edition, McGraw-Hill/Irwin Beech, J., & Chadwick, S. (2007). Introduction: the marketing of sport. The marketing of sport. Essex: Pearson Education Limited. Smith, A. (2012). Introduction to sport marketing. Routledge. Shilbury, D., Westerbeek, H., Quick, S., Funk, D., & Karg, A. (2020). Strategic sport marketing. Routledge. Mullin, B. J., Hardy, S., & Sutton, W. (2014). Sport marketing 4th edition. Human Kinetics. Milne, G. R., & McDonald, M. A. (1999). Sport marketing: Managing the exchange process. Jones & Bartlett Learning. Schwarz, E. C., & Hunter, J. D. (2017). Advanced theory and practice in sport marketing. Routledge. McDonald, M. A., & Milne, G. R. (1999). Cases in sport marketing. Jones & Bartlett Learning. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 8 | % 30 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 12 | 7 | 84 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 8 | 3 | 24 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 2 | 2 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 151 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Students gain theoretical, historical and aesthetic knowledge specific to the field by using the methods and techniques related to the field of acting. | |
| 2) | They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. | |
| 3) | They are aware of national and international values in performing arts. | |
| 4) | Abstract and concrete concepts of acting; can transform it into creative thinking, innovative and original works. | |
| 5) | They have the sensitivity to run a business successfully in their field. | |
| 6) | Develops the ability to perceive, think, design and implement multidimensional from local to universal. | |
| 7) | They have knowledge about the disciplines that the acting field is related to and can evaluate the interaction of the sub-disciplines within their field. | |
| 8) | They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. | |
| 9) | They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. | |
| 10) | By becoming aware of national and international values in the field of acting, they can transform abstract and concrete concepts into creative thinking, innovative and original works. | |
| 11) | They can produce original works within the framework of an interdisciplinary understanding of art. | |
| 12) | Within the framework of the Advancing Acting Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. | |
| 13) | Within the Advancing Acting Program, according to the field of study; have competent technical knowledge in the field of acting. |