| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP3430 | LCW To Be Brand in Global | Fall Spring |
3 | 0 | 3 | 6 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Course Objectives: | Explaining the vision and strategy of a brand from Turkey, which is among the leading companies in the ready made garment sector in 47 countries and close to 1000 stores, to the students through concrete examples and real cases. To Address the 360 degree branding process by addressing issues such as marketing, product strategy, procrument, risk management and employee engagement in the direction of globalization, gaining the leadership of the sector and then protecting it. |
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The students who have succeeded in this course; 1) Creating brand vision and strategy 2) How to make product and brand marketing 3) Management and operation behind the motto "Everyone deserves to dress well" 4) To be a global e-commerce site 5) The place and importance of digiital transformation in globalizing brand 6) Product distrubition network, warehouse and other processes 7) Whats should be the supply chain of the contract manufacturing brand? 8) Is it possible to find the right employees for the right job at the right time? 9) Why is employee engagement is important? 10) Inevitable role of education in continuous development and growth 11) Always ready for corporate risks 12) How to ensure confidence in the product? Quality - oriented product concept 13) Persona, market research and customer touch science 14) Multiply as you share - helpfullness Course Content |
| According to the topic of the course, a different company manager will participate every week and, a global brand, LCW will be presented with examples and real cases. Lessons learned in the classroom will be supported with the field visits to the headquarter and stores. All content will be processed in accordance with the perspective of becoming a global brand. |
| Week | Subject | Related Preparation | |
| 1) | Creating a vision aimed at the summit globally Product Development and strategic planning of cartgories etc. İn LCW | ||
| 2) | Brand and product marketing Strategic marketing applications etc. İn LCW | ||
| 3) | Develop and implement a global strategy Strategic planning and applications that make LCW a leader | ||
| 4) | Leading stragey and lean management LC Waikiki.com applications that make e-commerce the industry leader | ||
| 5) | E-commerce strategy and operation Digital transformation and information technologies in LCW | ||
| 6) | Digital transformation and information technologies LCW has the largest Logistic Center in Turkey | ||
| 7) | Turkey's largest logistic operations is managing the LC Waikiki Importance of Supply chain and Value added to brand etc. İn LCW | ||
| 8) | Supply chain - Midterm Exam LCW Employer brand management (50.000 employees) | ||
| 9) | Loyalty journey with 45.000 employees LCW Employer brand management (50.000 employees) | ||
| 10) | The role and imprtance of Edutaion in strategies leading the sector | ||
| 11) | Risk universe in the global world Giant brand giant enterprise risk and management | ||
| 12) | Contribution of quality and compliance to the brand Importance of quality and compliance in LCW as a global brand | ||
| 13) | Market research applications and customer LCW's indispensable market research | ||
| 14) | Corporate social responsibility LCW's corporate social Responsibility Policy | ||
| Course Notes: | "Philip Kotler Marketing 4.0 Moving from Traditional to Digital Omnichannel Marketing Shady Ramadan" |
| References: | LC Waikiki Research Results, know-how, Corporate Academic Resources |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 60 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 6 | 84 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 2 | 2 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 130 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment |