| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK5207 | Fundamental Principles of Marketing | Fall | 3 | 0 | 3 | 14 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. SERDAR PİRTİNİ |
| Course Lecturer(s): |
Prof. Dr. ÇİSİL SOHODOL |
| Course Objectives: | The purpase of this course is to provide students an in-depth understanding of marketing communication concepts, principles, and terminology in both business and nonprofit environments, to understand the role of integrated marketing communications in an organization and providing ability to develop a communication plan for an actual company. |
|
The students who have succeeded in this course; I. To identify marketing communications studies theoretically and practically. II. To identify the elements of marketing communications mix (advertising, public relations, sales promotion, direct marketing, personal selling) III. To identify how marcom mix elements create synergy when integrated. IV. To be able to develop a basic integrated marketing communications plan showing applicable target markets, use of the marketing communications mix and an appropriate understanding of market research. V. To be able to prepare a marketing communication project of an actual company VI. To be able to show marketing commication problem solving skills through case analysis and environmental scanning. |
| Core concepts of marketing communications. Role of marketing communication in organizations. 3.Tools of marketing communication and their applications Application of an integrated marketing communication problems for organizations. |
| Week | Subject | Related Preparation | |
| 1) | Introduction. | ||
| 2) | Overview of marketing communication and the marketing communication process. | ||
| 3) | The communication process. | ||
| 4) | Buyer behaviors. | ||
| 5) | Marketing communication planning process. | ||
| 6) | Media planning and strategy. | ||
| 7) | Evaluation of media. | ||
| 8) | Marketing communication tools. | ||
| 9) | Advertising, brand management, branding. | ||
| 10) | Communication strategies. | ||
| 11) | Public relations, publicity, corporate image. | ||
| 12) | Corporate advertising, event and sponsorship. | ||
| 13) | Direct marketing and personal selling. | ||
| 14) | Objectives and budgeting for promotional program. | ||
| Course Notes: | Ders notları haftalık olarak verilecektir. / Will be given weekly. |
| References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | 1 | % 20 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentations / Seminar | 5 | 35 | |
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 7 | 35 | |
| Paper Submission | |||
| Jury | |||
| Final | 7 | 60 | |
| Total Workload | 172 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |