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Week |
Subject |
Related Preparation |
1) |
Understanding the Sustainability
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Class slides / Articles /Cases |
2) |
Sustainable Development Goals
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Class slides / Articles /Cases
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3) |
Understanding attitudes towards consumption and sustainability
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Class slides / Articles /Cases
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4) |
Sustainable Consumption
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Class slides / Articles /Cases
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5) |
Consumer Culture, Overconsumption and Voluntary Simplicity
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Class slides / Articles /Cases
|
6) |
The Attitude-behaviour Gap in Sustainable Consumption, Motivating behavioural change
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Class slides / Articles /Cases
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7) |
LOHAS: A sustainable lifestyle
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Class slides / Articles /Cases
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8) |
Sustainable Business Practices
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Class slides / Articles /Cases
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9) |
Sustainability and Marketing
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Class slides / Articles /Cases
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10) |
Sustainable Supply Chains
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Class slides / Articles /Cases
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11) |
Creating Social Impact |
Class slides / Articles /Cases
|
12) |
Ethics and Responsible Business Practices
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Class slides / Articles /Cases
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13) |
Communicating and Managing Sustainability
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Class slides / Articles /Cases
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14) |
Sharing Economy |
Class slides / Articles /Cases
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Course Notes: |
Robertson, M. (2017). Sustainability principles and practice. Taylor & Francis. Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications. Sustainability Marketing, Belz / Peattie (2012) Wiley ISBN: 978-1119966197 Additional readings will be posted in Itslearning.
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References: |
Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard business review, 87(9), 56-64. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of marketing, 75(4), 132-135. Griskevicius, V., Cantú, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy & Marketing, 31(1), 115-128. Chouinard,Y., J. Ellison. ve R. Ridgeway. (2011). The Sustainable Economy. Harvard Business Review. 52-62.
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Program Outcomes |
Level of Contribution |
1) |
Being able to describe the issues related with the scientific resources in the field of teaching, English language teaching and educational technologies within the national and international standards |
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2) |
Proficient in the phonology, semantics, grammar and the vocabulary of the language; understand and use the language effectively. |
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3) |
To improve students' reading, writing, listening and speaking skills, make use of various methods and techniques. |
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4) |
Understand and apply theories and research in language acquisition and development to provide optimal learning environments in English language teaching. |
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5) |
Locate and select appropriate software and technology resources for language teaching and use them effectively in and out of classroom. |
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6) |
Use and generate measurement and assessment instruments to evaluate language knowledge and skills in an effective way and assess students’ knowledge using multiple measures and alternative assessment techniques. |
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