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Week |
Subject |
Related Preparation |
1) |
Understanding the Sustainability
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Class slides / Articles /Cases |
2) |
Sustainable Development Goals
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Class slides / Articles /Cases
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3) |
Understanding attitudes towards consumption and sustainability
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Class slides / Articles /Cases
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4) |
Sustainable Consumption
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Class slides / Articles /Cases
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5) |
Consumer Culture, Overconsumption and Voluntary Simplicity
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Class slides / Articles /Cases
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6) |
The Attitude-behaviour Gap in Sustainable Consumption, Motivating behavioural change
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Class slides / Articles /Cases
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7) |
LOHAS: A sustainable lifestyle
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Class slides / Articles /Cases
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8) |
Sustainable Business Practices
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Class slides / Articles /Cases
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9) |
Sustainability and Marketing
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Class slides / Articles /Cases
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10) |
Sustainable Supply Chains
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Class slides / Articles /Cases
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11) |
Creating Social Impact |
Class slides / Articles /Cases
|
12) |
Ethics and Responsible Business Practices
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Class slides / Articles /Cases
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13) |
Communicating and Managing Sustainability
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Class slides / Articles /Cases
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14) |
Sharing Economy |
Class slides / Articles /Cases
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Course Notes: |
Robertson, M. (2017). Sustainability principles and practice. Taylor & Francis. Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications. Sustainability Marketing, Belz / Peattie (2012) Wiley ISBN: 978-1119966197 Additional readings will be posted in Itslearning.
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References: |
Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard business review, 87(9), 56-64. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of marketing, 75(4), 132-135. Griskevicius, V., Cantú, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy & Marketing, 31(1), 115-128. Chouinard,Y., J. Ellison. ve R. Ridgeway. (2011). The Sustainable Economy. Harvard Business Review. 52-62.
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Program Outcomes |
Level of Contribution |
1) |
Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information |
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2) |
Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. |
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3) |
Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. |
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4) |
Can communicate orally and in writing with a good knowledge of English grammar. |
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5) |
He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. |
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6) |
Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. |
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7) |
He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. |
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8) |
Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. |
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9) |
With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
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