|
Week |
Subject |
Related Preparation |
1) |
Understanding the Sustainability
|
Class slides / Articles /Cases |
2) |
Sustainable Development Goals
|
Class slides / Articles /Cases
|
3) |
Understanding attitudes towards consumption and sustainability
|
Class slides / Articles /Cases
|
4) |
Sustainable Consumption
|
Class slides / Articles /Cases
|
5) |
Consumer Culture, Overconsumption and Voluntary Simplicity
|
Class slides / Articles /Cases
|
6) |
The Attitude-behaviour Gap in Sustainable Consumption, Motivating behavioural change
|
Class slides / Articles /Cases
|
7) |
LOHAS: A sustainable lifestyle
|
Class slides / Articles /Cases
|
8) |
Sustainable Business Practices
|
Class slides / Articles /Cases
|
9) |
Sustainability and Marketing
|
Class slides / Articles /Cases
|
10) |
Sustainable Supply Chains
|
Class slides / Articles /Cases
|
11) |
Creating Social Impact |
Class slides / Articles /Cases
|
12) |
Ethics and Responsible Business Practices
|
Class slides / Articles /Cases
|
13) |
Communicating and Managing Sustainability
|
Class slides / Articles /Cases
|
14) |
Sharing Economy |
Class slides / Articles /Cases
|
Course Notes: |
Robertson, M. (2017). Sustainability principles and practice. Taylor & Francis. Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications. Sustainability Marketing, Belz / Peattie (2012) Wiley ISBN: 978-1119966197 Additional readings will be posted in Itslearning.
|
References: |
Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard business review, 87(9), 56-64. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of marketing, 75(4), 132-135. Griskevicius, V., Cantú, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy & Marketing, 31(1), 115-128. Chouinard,Y., J. Ellison. ve R. Ridgeway. (2011). The Sustainable Economy. Harvard Business Review. 52-62.
|
|
Program Outcomes |
Level of Contribution |
1) |
To correctly identify the problems and to be able to ask the correct questions |
2 |
2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance |
1 |
3) |
To understand and grasp the full details of theoretical arguments and counter arguments |
1 |
4) |
To be fully prepared for a graduate study in finance and to have lifelong learning awareness |
1 |
5) |
To be able to apply theoretical principles of finance to the realities of practical business life |
1 |
6) |
To develop solutions for managerial problems by understanding the requirements of international financial markets |
1 |
7) |
To think innovatively and creatively in complex situations |
3 |
8) |
To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life |
2 |
9) |
To have the competencies of the digital age and to use the necessary financial applications |
1 |
10) |
To be able to use at least one foreign language both for communication and academic purposes |
2 |
11) |
To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life |
3 |
12) |
To develop an objective criticism in business and academic life and having a perspective to self-criticize |
3 |