|
Week |
Subject |
Related Preparation |
1) |
Understanding the Sustainability
|
Class slides / Articles /Cases |
2) |
Sustainable Development Goals
|
Class slides / Articles /Cases
|
3) |
Understanding attitudes towards consumption and sustainability
|
Class slides / Articles /Cases
|
4) |
Sustainable Consumption
|
Class slides / Articles /Cases
|
5) |
Consumer Culture, Overconsumption and Voluntary Simplicity
|
Class slides / Articles /Cases
|
6) |
The Attitude-behaviour Gap in Sustainable Consumption, Motivating behavioural change
|
Class slides / Articles /Cases
|
7) |
LOHAS: A sustainable lifestyle
|
Class slides / Articles /Cases
|
8) |
Sustainable Business Practices
|
Class slides / Articles /Cases
|
9) |
Sustainability and Marketing
|
Class slides / Articles /Cases
|
10) |
Sustainable Supply Chains
|
Class slides / Articles /Cases
|
11) |
Creating Social Impact |
Class slides / Articles /Cases
|
12) |
Ethics and Responsible Business Practices
|
Class slides / Articles /Cases
|
13) |
Communicating and Managing Sustainability
|
Class slides / Articles /Cases
|
14) |
Sharing Economy |
Class slides / Articles /Cases
|
Course Notes: |
Robertson, M. (2017). Sustainability principles and practice. Taylor & Francis. Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications. Sustainability Marketing, Belz / Peattie (2012) Wiley ISBN: 978-1119966197 Additional readings will be posted in Itslearning.
|
References: |
Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard business review, 87(9), 56-64. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of marketing, 75(4), 132-135. Griskevicius, V., Cantú, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy & Marketing, 31(1), 115-128. Chouinard,Y., J. Ellison. ve R. Ridgeway. (2011). The Sustainable Economy. Harvard Business Review. 52-62.
|
|
Program Outcomes |
Level of Contribution |
1) |
Being able to identify problems and ask right questions |
3 |
2) |
Having problem solving skills and developing necessary analytical attitude |
|
3) |
Comprehending theoretical arguments along with counter arguments in detail |
|
4) |
Gaining awareness of lifelong learning and being qualified for pursuing graduate education |
|
5) |
Applying theoretical concepts in project planning |
|
6) |
Communicating efficiently by accepting differences and carrying out compatible teamwork |
|
7) |
Increasing efficiency rate in business environment |
|
8) |
Developing innovative and creative solutions in face of uncertainty |
3 |
9) |
Researching to gather information for understanding current threats and opportunities in business |
|
10) |
Being aware of the effects of globalization on society and business while deciding |
|
11) |
Possessing digital competence and utilizing necessary technology |
|
12) |
Communicating in at least one foreign language in academic and daily life |
|
13) |
Possessing managing skills and competence |
|
14) |
Deciding with the awareness of the legal and ethical consequences of business operations |
|
15) |
Expressing opinions that are built through critical thinking process in business and academic environment |
3 |