| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL2422 | Account Management | Spring | 3 | 0 | 3 | 6 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor DENİZ SAYDAM SARIKARDAŞOĞLU |
| Course Objectives: | This course aims to present different skills and functions of management of public relations agencies and to analyze communication with their clients. |
|
The students who have succeeded in this course; The students who have succeeded in this course; 1) Explain basic terms of account management 2) Explain the development of managemet 3) Explain the budget concept 4) Apply account management in different areas 5) Explain the relationship between agency and its clients 6) Recognize priorities and challenges for different clients 7) Knows how to understand and influence clients 8)Learns time management 9)Explain account management process |
| This course defines principles of account management, importance and management of client relationships, time and budget management by explaining major concepts of account management. |
| Week | Subject | Related Preparation | |
| 1) | Introduction | ||
| 2) | The Evalution of Management Theory | ||
| 3) | Principles of Account Management | ||
| 4) | Measuring The Value | ||
| 5) | Project Management-Risk Management | ||
| 6) | Client Positioning | ||
| 7) | Client management | ||
| 8) | Analyzing agencies, departments and job definitions | ||
| 9) | Account Management for Corporations | ||
| 10) | Account Management for Non Profit Organizations | ||
| 11) | Budget management | ||
| 12) | Time management and reporting | ||
| 13) | Case studies | ||
| 14) | case Studies | ||
| Course Notes: | |
| References: | Global Account Managemet Creating Value- H.David Hennessey,Jean-Pierre Jeannet |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 5 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | 1 | % 10 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 35 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 91 | |
| Presentations / Seminar | 1 | 4 | |
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 4 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 4 | |
| Total Workload | 145 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 4 |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 4 |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 3 |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 3 |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 3 |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 3 |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 4 |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 3 |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 3 |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 2 |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 3 |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 3 |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 3 |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 2 |