PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4532 Corporate Social Responsibility Spring 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Departmental Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Course Lecturer(s): Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Course Objectives: The course aims to develop student’s general theoretical knowledge of corporate social responsibility in contemporary economies and to reflect upon and analyse CSR as an evolving management practice. This course examines policy issues at international, national and local levels. It attempts
to provide groundwork approaches to non nonprofits, NGOs, and philanthropy.

Learning Outputs

The students who have succeeded in this course;
1) Define basic terms of csr
2) Recognize the structure and and discussion of csr
3) Explain the difference between philanthropy and csr
4) Define csr as a business strategy
5) Discuss csr in different areas
6) Identify accountability and sustainability
7) Define basic terms of NGO’s
8) Explain management issues
9) Define the role of NGO’s
10) Discuss the difference between nation and international NGO’s
11) Critize the NGO’s actions
12) Explain both CSR and NGO’s issues

Course Content

In this course the basic concepts of CSR and NGOs and their roles will explained and their national and international applications will be discussed.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction / syllabus reviews
2) Responsibility and related concepts Social Movements
3) The relationship between business and society
4) Corporate Citizenship Corporate Social Responsibility Historical Perspectives of CSR What does it mean for the corporations to be socially responsible?
5) The stakeholder approach to business, society and ethics Effective stakeholder management
6) Midterm
7) How to prepare a corporate social responsibility campaign Guidelines on CSR planning
8) Corporate Social Initiatives Corporate Cause Promotions
9) Corporate Social Initiatives Cause Related Marketing
10) Corporate Social Initiatives Corporate Social Marketing
11) Corporate Social Marketing Fear Appeals
12) Corporate Social Initiatives Community Volunteering
13) Corporate Social Initiatives Corporate Philantrophy
14) Wrap-up

Sources

Course Notes:
References: Corporate Social Responsibility-Philip Kotler-Nancy Lee Going Global: Transforming Relief and Development NGO's-Marc Lindenberg and Coralie Bryant Nonprofit Organizations: Principles and Practices Thomas P. Holland,Roger A. Ritvo Kurumsal Sosyal Sorumluluk-Philip Kotler, Nancy Lee

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments % 0
Presentation 1 % 10
Project 1 % 10
Seminar % 0
Midterms 1 % 30
Preliminary Jury % 0
Final 1 % 50
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 40
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class 14 41
Presentations / Seminar 13 26
Project 5 10
Homework Assignments 4 8
Quizzes
Preliminary Jury
Midterms 4 4
Paper Submission
Jury
Final 2 4
Total Workload 133

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.