| MBA (TURKISH, NONTHESIS, DISTANCE EDUCATION) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5074 | E-Business | Fall Spring |
3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. SERKAN YEŞİLYURT |
| Course Lecturer(s): |
Assoc. Prof. ADNAN VEYSEL ERTEMEL Assoc. Prof. İLKAY TURAN Assist. Prof. BURCU İNCİ Assist. Prof. ÖZGÜR ERKUT ŞAHİN Assist. Prof. TANOL TÜRKOĞLU Instructor FAHRİ EMRE REÇBER |
| Course Objectives: | This course has the aim of enabling the students to possess knowledge and understanding on the three main powers behind the e-commerce, that is, technological change, business development and social change. |
|
The students who have succeeded in this course; Identifying main reasons behind e-commerce, understanding the change factors that the organizations expect, telecommunication systems, web softwares, electronic data transmission, e-commerce business models, e-marketing, confidentiality and security, legal issues and the future of the e-commerce and e-commerce strategies. |
| The course content will be a combination of classical lectures and case studies. |
| Week | Subject | Related Preparation | |
| 1) | Developments in concepts related to marketing; relational marketing - customer relations management and related concepts. | ||
| 2) | Internet and marketing; concepts of e-commerce and e-marketing | ||
| 3) | Internet's impact on marketing strategies; marketing mix and e-marketing mix | ||
| 4) | E-marketing strategies; e-models and related concepts | ||
| 5) | E-marketing strategies; e-models and related concepts | ||
| 6) | E-models: processes, infrastructure and building an example e-commerce website, preparing a business plan. | ||
| 7) | Review | ||
| 8) | Evaluation of e-marketing models | ||
| 9) | E-marketing models: marketplaces, C2C | ||
| 10) | E-marketing models: Gatherers | ||
| 11) | Payment systems and security | ||
| 12) | Content providers and their relationship with e-marketing | ||
| 13) | Communities and internet groups | ||
| 14) | Mobil marketing, mobil commerce and new business models | ||
| Course Notes: | Laudon, Kenneth C., and Carol Guercio Traver (2012), E-Commerce 2012, Pearson, 8th edition, ISBN-10: 0132146142 |
| References: | Laudon, Kenneth C., (2009), E-Commerce 2009: Business, Technology, Society, Pearson, 5th edition, ISBN-10: 0136007112, ISBN-13: 9780136007111 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 12 | 168 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 1 | 8 | 8 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 2 | 2 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 222 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge at the level of expertise in the same or a different field, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field and to produce solutions by taking responsibility. | |
| 4) | To be able to interpret and create new knowledge by integrating the knowledge gained in the field with the knowledge from different disciplines, | |
| 5) | To be able to systematically transfer current developments in the field and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the fields related to the field and to evaluate the obtained results within the framework of quality processes. |