| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL3522 | Ethics of Public Relations | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi ÖMER VATANARTIRAN |
| Course Objectives: | In this course, students will explore the ethical issues that can be encountered in public relations, corporate communication and other areas of strategic communications. Course aims to provide an understanding of the effects of communication strategies on societies. Throughout the course, students are expected to develop an understanding of the ethical perspectives, ethical issues, ways of understanding and overcoming the ethical dilemmas. |
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The students who have succeeded in this course; Learning Outcomes Students who complete this lecture will be able to 1) Generate an understanding of communication ethics. 2) Learn different ethical perspectives. 3) Understand the ethical challenges faced by the communication specialists and the public relations practitioners. 4) Critically analyze cases about the ethical dilemmas. 5) Understand the professionalism and the professional ethical approaches. 6) Learn about corporations and ethical problems related to businesses. |
| In this course, students will learn about ethics in general. Students will learn about different ethical approaches such as deontology and teleology, moral reasoning and decision-making, strategies that could be used to develop persuasive messages with ethical perspectives and codes of ethics practices for professions. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to the Course, discussion of the syllabus, understanding the work dynamics of public relations practitioners | ||
| 2) | The communicators / public relations practitioner's roles and responsibilities regarding ethics | ||
| 3) | Ethics as a concept, concepts related to ethics: morals - codes - laws | ||
| 4) | Teleological ethics, consequentialism, utilitarianism | ||
| 5) | Deontological ethics, duty based ethics, categorical imperative | ||
| 6) | Ethical relativism, other ethical perspectives: prima facie - virtue based ethics - fairness/justice approach - common good approach | ||
| 7) | Midterm review | ||
| 8) | Ethical perspectives in public relations | ||
| 9) | Ethical perspectives for persuasive communication (marketing - advertising) | ||
| 10) | Corporate ethics, corporate values, business and society | ||
| 11) | Corporate social responsibility, topics relation to workplace issues - consumer issues - environmental issues | ||
| 12) | Ethical decision-making practices | ||
| 13) | Ethics in new media, protection of rights in new media, social media in relation to people's lives | ||
| 14) | Reviewing the course, preparations for finals | ||
| Course Notes: | Ethics in Public Relations: Responsible Advocacy. Kathy Fitzpatrick & Carolyn Bronstein Understanding Business Ethics. Peter A. Stanwick & Sarah D. Stanwick Communication Ethics Literacy: Dialogue and Difference. Ronald C. Arnett & Janie M. Harden Fritz & Leeanne M. Bell |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 10 |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 20 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 13 | 6 | 78 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 3 | 3 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 4 | 4 |
| Total Workload | 127 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |