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Week |
Subject |
Related Preparation |
| 1) |
Introduction to the Course, discussion of the syllabus, understanding the work dynamics of public relations practitioners |
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| 2) |
The communicators / public relations practitioner's roles and responsibilities regarding ethics |
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| 3) |
Ethics as a concept, concepts related to ethics: morals - codes - laws |
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| 4) |
Teleological ethics, consequentialism, utilitarianism |
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| 5) |
Deontological ethics, duty based ethics, categorical imperative |
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| 6) |
Ethical relativism, other ethical perspectives: prima facie - virtue based ethics - fairness/justice approach - common good approach |
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| 7) |
Midterm review |
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| 8) |
Ethical perspectives in public relations |
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| 9) |
Ethical perspectives for persuasive communication (marketing - advertising) |
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| 10) |
Corporate ethics, corporate values, business and society |
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| 11) |
Corporate social responsibility, topics relation to workplace issues - consumer issues - environmental issues |
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| 12) |
Ethical decision-making practices |
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| 13) |
Ethics in new media, protection of rights in new media, social media in relation to people's lives |
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| 14) |
Reviewing the course, preparations for finals |
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Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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