MATHEMATICS (TURKISH, PHD) | |||||
PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP3307 | Samsung-Integrated Marketing Communications in the Digital Era | Fall | 3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
Course Objectives: | The aim of this course is to create an understanding of the foundational principles of integrated marketing communications, while also presenting a framework of new principles that arise with the new digital age. Everything in this spectrum will be understood theoretically and practically. |
The students who have succeeded in this course; 1) to define the concept of brand management in detail. 2) to create integrated marketing strategies. 3) to develop end to end integrated marketing communication plans. 4) to design communication according to traditional and digital media of marketing communication. 5) to create media plans for traditional and digital media. 6) to explain the methods of digital innovation and entrepreneurship. |
During the course, the foundations of integrated marketing communication, main aprroaches, processes, strategy building in communication, strategy building ways for brands will be thought. Also integrated marketing for online environments and fundemantals of digital innovation will be covered in detail. |
Week | Subject | Related Preparation | |
1) | Introduction to Integrated Marketing Communication | ||
2) | Integrated Marketing Communication Process | ||
3) | Brand Management Strategy | ||
4) | Communication Process and Strategy | ||
5) | Creative Strategy & Evaluation | ||
6) | Fundamentals of Digital Innovation and Entrepreneurship | ||
7) | Preparation for the midterm exam | ||
8) | Online Marketing Communication Fundementals | ||
9) | Online Marketing Communication Channels: Search | ||
10) | Online Marketing Communication Channels: Display | ||
10) | Online Marketing Communication Channels: Display | ||
11) | Online Marketing Communication Channels: Video | ||
12) | Online Marketing Communication Channels: Social | ||
13) | Offline & Online Media Planning | ||
14) | Review for the final exam |
Course Notes: | Integrated Marketing Communications - David Pickton & Amanda Broderick The Handbook of Strategic Public Relations and Integrated Marketing Communications, Clarke L. Caywood |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Seminar | % 0 | |
Midterms | 1 | % 50 |
Preliminary Jury | % 0 | |
Final | 1 | % 50 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 13 | 6 | 78 |
Presentations / Seminar | 0 | 0 | 0 |
Project | 0 | 0 | 0 |
Homework Assignments | 0 | 0 | 0 |
Quizzes | 0 | 0 | 0 |
Preliminary Jury | 0 | 0 | 0 |
Midterms | 1 | 4 | 4 |
Paper Submission | 0 | 0 | 0 |
Jury | 0 | 0 | 0 |
Final | 1 | 4 | 4 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |