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Week |
Subject |
Related Preparation |
1) |
Visual Communication and Design, Design elements and design principles.
Practice:
Using Adobe Illustrator Menus & Toolbox:
Drawing tools, objects and object attributes
(Drawing basic geometric shapes with Illustrator) |
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2) |
Visual Communication and writing. Comprehension, measures of perception, relations of recalling in visual communication.
Practice:
Adobe Illustrator for freeform drawing:
(Creating a composition with geometric objects and a silhouette) |
|
3) |
Visual Communication Design and Colour
Practice:
Drawing and coloring with Illustrator:
(Drawing a character from TV Show Southpark)
Deadline for 1st Homework (Basic design elements on Streets) |
|
4) |
Visual perception and principles of Gestalt Theory: Figure-Background, balance, relations between structure features of image and their symbolising forms and the principle of appropriateness of the meanings.
Practice:
Drawing and coloring with Adoe Illustrator:
(Drawing a character from TV Show Southpark) |
|
5) |
Gestalt Theory and composition: Perceptional groupings, identical images different images and symbolising.
Practice:
Using text and graphics to design a poster composition: |
|
6) |
Writing and graphic design. Graphic Design principles.
Practice:
Using text and image and masking function on Illustrator |
|
7) |
Writing and graphic design. Graphic Design principles.
Deadline for 2nd Homework: (Compositions from geometric objects on Streets) |
|
8) |
Using Adobe Photoshop: Interface and tools:
Cropping tools, text tool and Layer Concept on Photoshop
(Image Manipulation) |
|
9) |
Colour models: HSL Model, additive and subtractive colour models, digitalizing colours
Practice:
Using Adobe Photoshop: Tools and commands
Layer Style and Layer Mode functions |
|
10) |
Practice:
Using Adobe Photoshop: Tools and commands
Layer Style and Layer Mode functions
Deadline for 3rd Homework. (Different Layout formats) |
|
11) |
Using Adobe Photoshop: Commands and effects
Color Correction on Photoshop
Practice:
Advertising product sample: Poster Design |
|
12) |
Using Adobe Photoshop: Layer Masking and color blending (Recoloring a black and white photo)
Practice:
Advertising product sample: Poster Design |
|
13) |
What is 3D? 3D applications on Computer graphics. Using Adobe Photoshop: 3D Typography, Smart Object and Action Functions.
Practice: Advertising product sample: Brochure Design |
|
14) |
Practice: Print Advertisement sample.
Deadline for 4th Homework. (Print Advertisement Sample) |
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
3 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
3 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
1 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
4 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
1 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
4 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
5 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |