| ACTUARIAL SCIENCE (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5253 | Consumer Behavior | Fall Spring |
3 | 0 | 3 | 7 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
| Course Lecturer(s): |
Assoc. Prof. YUSUF CAN ERDEM Prof. Dr. İPEK ALTINBAŞAK FARİNA Prof. Dr. ERDOĞAN KOÇ Dr. Öğr. Üyesi CANER GİRAY Assoc. Prof. GÖZDE ÖYMEN Dr. Öğr. Üyesi AHMET BAŞCI Prof. Dr. ÖZGÜR ÇENGEL Assoc. Prof. CEYDA AYSUNA TÜRKYILMAZ Instructor ALTAY AYHAN Dr. Öğr. Üyesi ÇAĞLA PINAR BOZOKLU Dr. DUYGU AYDIN ÜNAL |
| Course Objectives: | The application of the behavioral models and their affect through the marketing process in managerial decisions will be focused under this course. Theories as; introduction to the theory and findings, perception, learning, motivation, attitude creation and change are the subjects and objectives to understand the consumer behavior which are determined by the other dynamic applications. |
|
The students who have succeeded in this course; Students will meet the theories and the applications of Consumer Behavior. Moreover they will be capable of making independent researchs with using the theoretical models in the literature. |
| Introduction to Cunsumer Behavior and It’s Basics The Importance of Consumer Behavior in Marketing and The Correlation Between Marketing Strategies The Process of Purchasing and the Factors Effecting The Process: a) Demographical Subjects b) Psychological Subjects Consumer Manipulation of Information and Learning Perception and It’s Effect to the Consumer Behavior Attitudes, Manipulation of Attitudes and Persuasion Incentives of Consumer Interests Values and Life Styles Social and Cultural Factors that Effect the Consumer Purchasing Community Dynamics and Consulting Groups Family and the Social Class Culture and the Consumer Behavior: Case Study |
| Week | Subject | Related Preparation | |
| 1) | |||
| 2) | |||
| 3) | |||
| 4) | |||
| 5) | |||
| 6) | |||
| 7) | Midterm Exam | ||
| 8) | |||
| 9) | |||
| 10) | |||
| 11) | |||
| 12) | |||
| 13) | |||
| 14) | |||
| 15) | Final Exam | ||
| Course Notes: | Solomon R. Michael, “Consumer Behavior”, Prentice Hall |
| References: | William L. Wilkie, “Consumer Behavior”, John & Sons Inc., Yavuz Odabaşı ve Gülfidan Barış, “Tüketici Davranışı”, Media cat |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 13 | 48 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 81 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 2 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Acquire the quantitative skills to become an actuary. | |
| 2) | Will know about risks and ways to manage risk. | |
| 3) | Will know about financial planning and its role in actuarial management. | |
| 4) | Will be able to design new products and carry profitability tests and scenario analyses. | |
| 5) | Besides gaining competence in theoretical subjects, the graduate will also be aware of practical issues and applications through lecturers and instructors who have market experience. | |
| 6) | Will be able to follow all innovations and carry on research on the particular area. | |
| 7) | Will share information with colleagues and will use it for project development.. | |
| 8) | Will be able to apply and make the necessary adaptation to all new rules and regulations. |