GUIDANCE AND COUNSELING (ENGLISH, THESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BUS5301 | Research Methods and Ethics | Fall | 3 | 0 | 3 | 9 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Must Course |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
Course Lecturer(s): |
Prof. Dr. MURAT ÇİNKO Prof. Dr. AHMET ERKUŞ Prof. Dr. MURAT AKBALIK Assoc. Prof. FİGEN YILDIRIM Prof. Dr. YILMAZ ESMER Assoc. Prof. BARBAROS BOSTAN Dr. Öğr. Üyesi YÜKSEL ALPER ECEVİT Dr. Öğr. Üyesi ASLI TOLUNAY Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Dr. RESUL BALTACI Dr. Öğr. Üyesi MUHTEREM ŞEBNEM ENSARİ |
Course Objectives: | Rapid changes in the business world are creating new decision situations had demand creative solutions and better skills for the acquisition and use of information. As a result of many recent advances in communication technologies force decision-makers to read market conditions and consumer behavior more quickly, efficient and correctly. In this respect, it is very crucial for managers to learn and understand major aspects of research process in order to gather, analyse and interpret market data faster and in a scientific and ethical manner.The main aim of this course,make managers have a deeper understanding of research methods and research process in order to help decision-making process in managing marketing budget of their organisations optimumly. Accordingly the following learning objectives are aimed in the course: |
The students who have succeeded in this course; The students who succeeded in this course; 1.Gaining skills in integrating research into marketing planning process. 2.Demonstrating ethical dimensions associated with research. 3.Understainding major steps of conducting scientific research. 4.Developing and writing research proposals. 5.Learning how to execute a research design including collecting, analysing and interpreting data. |
In this course, research questions will be defined and developed , and technics of aresearch analysing will be teached. Basic steps of researching such as collection of data, interpretation of date, research reporting will be learned and examples will study at class. |
Week | Subject | Related Preparation | |
1) | Definition and scope of research The role of research for marketing decision-making Research sector in the world and Turkey Marketing Research Process | ||
2) | Management and research problem identification Developing research model | ||
3) | Research Design Formulation; Exploratory research: Secondary research and qualitative research | ||
4) | Research Design Formulation; Causal research Descriptive research: | ||
5) | Descriptive research primary data collection methods: Questionnare, Depth interviews and Observation | ||
6) | Developing conceptual frameworks and hypotheses Writing research proposals and reports (review) | ||
7) | Mid-term Exam | ||
8) | Defining variable Scale and measure development Questionnaire development and coding | ||
9) | Sampling techniques and sample size determination | ||
10) | Data analysis: Parametric tests and SPSS application | ||
11) | Data analysis: SPSS application | ||
12) | Data analysis: Multivariate data analysis - SPSS application | ||
13) | Data analysis: Multivariate data analysis - SPSS application | ||
14) | Overview |
Course Notes: | Malhotra, N. K. Basic Marketing Research Applications to Contemporary Issues, Prentice Hall. |
References: | Malhotra, N. K. and Birks, D. F. Marketing Research: An Applied Approach, 2nd European ed., England: Harlow, Pearson Education. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | 1 | % 20 |
Seminar | % 0 | |
Midterms | 1 | % 30 |
Preliminary Jury | % 0 | |
Final | 1 | % 40 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 14 | 42 | |
Laboratory | |||
Application | 13 | 48 | |
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | 14 | 81 | |
Presentations / Seminar | |||
Project | |||
Homework Assignments | |||
Quizzes | |||
Preliminary Jury | |||
Midterms | 1 | 2 | |
Paper Submission | |||
Jury | |||
Final | 1 | 2 | |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Ability to develop and deepen knowledge of the same or a different area of knowledge on the basis of competence at the bachelor level. | 5 |
2) | Understand the interdisciplinary interaction that the field is related to. | 3 |
3) | To be able to use theoretical and practical knowledge in the field of expertise. | 2 |
4) | To be able to make comments and to create new information by integrating the information obtained in the field with the information coming from different disciplinary fields | 2 |
5) | To be able to analyze problems related to the field by using research methods | 5 |
6) | To be able to transfer current developments and own studies in the field with quantitative and qualitative data in a systematic way in written, verbal and visual manner to the groups in and out of the field. | 2 |
7) | Be able to critically review, develop and, if necessary, act to change social relations and norms that guide these relationships. | 2 |
8) | To be able to communicate verbally and in writing using a foreign language at least at the European Language Portfolio B2 General Level. | 1 |
9) | To be able to use advanced computer software and information and communication technologies at the level required by the field. | 1 |
10) | Be able to critically evaluate and guide the knowledge and skills at the level of expertise gained in the field. | 4 |
11) | To be able to supervise the collection, interpretation, implementation and announcement of data related to the field by considering social, scientific, cultural and ethical values and teaching these values. | 5 |
12) | To be able to develop strategy, policy and implementation plans on issues related to the field and to be able to evaluate the results obtained within the framework of quality processes. | 2 |
13) | Ability to use knowledge, problem solving and / or application skills in their field of study in interdisciplinary studies. | 1 |
14) | Being able to carry out a work independently which requires expertise in the field. | 4 |
15) | Being able to develop new strategic approaches for solving complex and unforeseen problems encountered in field related applications and to be able to produce solutions by taking responsibility. | 4 |
16) | Being able to lead in areas that need to solve problems related to the field. | 1 |