| CYBER SECURITY (ENGLISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BUS5301 | Research Methods and Ethics | Fall | 3 | 0 | 3 | 9 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
| Course Lecturer(s): |
Prof. Dr. MURAT ÇİNKO Prof. Dr. AHMET ERKUŞ Prof. Dr. MURAT AKBALIK Assoc. Prof. FİGEN YILDIRIM Prof. Dr. YILMAZ ESMER Assoc. Prof. BARBAROS BOSTAN Dr. Öğr. Üyesi YÜKSEL ALPER ECEVİT Dr. Öğr. Üyesi ASLI TOLUNAY Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Dr. RESUL BALTACI Dr. Öğr. Üyesi MUHTEREM ŞEBNEM ENSARİ |
| Course Objectives: | Rapid changes in the business world are creating new decision situations had demand creative solutions and better skills for the acquisition and use of information. As a result of many recent advances in communication technologies force decision-makers to read market conditions and consumer behavior more quickly, efficient and correctly. In this respect, it is very crucial for managers to learn and understand major aspects of research process in order to gather, analyse and interpret market data faster and in a scientific and ethical manner.The main aim of this course,make managers have a deeper understanding of research methods and research process in order to help decision-making process in managing marketing budget of their organisations optimumly. Accordingly the following learning objectives are aimed in the course: |
|
The students who have succeeded in this course; The students who succeeded in this course; 1.Gaining skills in integrating research into marketing planning process. 2.Demonstrating ethical dimensions associated with research. 3.Understainding major steps of conducting scientific research. 4.Developing and writing research proposals. 5.Learning how to execute a research design including collecting, analysing and interpreting data. |
| In this course, research questions will be defined and developed , and technics of aresearch analysing will be teached. Basic steps of researching such as collection of data, interpretation of date, research reporting will be learned and examples will study at class. |
| Week | Subject | Related Preparation | |
| 1) | Definition and scope of research The role of research for marketing decision-making Research sector in the world and Turkey Marketing Research Process | ||
| 2) | Management and research problem identification Developing research model | ||
| 3) | Research Design Formulation; Exploratory research: Secondary research and qualitative research | ||
| 4) | Research Design Formulation; Causal research Descriptive research: | ||
| 5) | Descriptive research primary data collection methods: Questionnare, Depth interviews and Observation | ||
| 6) | Developing conceptual frameworks and hypotheses Writing research proposals and reports (review) | ||
| 7) | Mid-term Exam | ||
| 8) | Defining variable Scale and measure development Questionnaire development and coding | ||
| 9) | Sampling techniques and sample size determination | ||
| 10) | Data analysis: Parametric tests and SPSS application | ||
| 11) | Data analysis: SPSS application | ||
| 12) | Data analysis: Multivariate data analysis - SPSS application | ||
| 13) | Data analysis: Multivariate data analysis - SPSS application | ||
| 14) | Overview | ||
| Course Notes: | Malhotra, N. K. Basic Marketing Research Applications to Contemporary Issues, Prentice Hall. |
| References: | Malhotra, N. K. and Birks, D. F. Marketing Research: An Applied Approach, 2nd European ed., England: Harlow, Pearson Education. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 13 | 48 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 81 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 2 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge at the level of expertise in the same or a different field, based on undergraduate level qualifications. | 5 |
| 1) | To be able to supervise and teach these values by observing social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. | 5 |
| 1) | Being able to independently carry out a work that requires expertise in the field. | 5 |
| 1) | To be able to critically evaluate the knowledge and skills acquired in the field of expertise and to direct their learning. | 5 |
| 1) | To be able to systematically transfer current developments in the field and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | 5 |
| 2) | To be able to interpret and create new knowledge by integrating the knowledge gained in the field with the knowledge from different disciplines, | 5 |
| 2) | To be able to develop strategy, policy and implementation plans in the fields related to the field and to evaluate the obtained results within the framework of quality processes. | 5 |
| 2) | To be able to critically examine social relations and the norms that guide these relations, to develop them and take action to change them when necessary. | 5 |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field. | 5 |
| 2) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field and to produce solutions by taking responsibility. | 5 |
| 2) | To be able to comprehend the interdisciplinary interaction with which the field is related. | 5 |
| 3) | To be able to use the knowledge, problem solving and/or application skills they have internalized in their field in interdisciplinary studies. | 5 |
| 3) | Being able to lead in environments that require the resolution of problems related to the field. | 5 |
| 3) | To be able to solve the problems encountered in the field by using research methods. | 4 |