| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| MBA5201 | Consumer Behaviour | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | DERYA ŞAHİN |
| Course Lecturer(s): |
Prof. Dr. AHU ERGEN Prof. Dr. ÖZGÜR ÇENGEL Assoc. Prof. FİGEN YILDIRIM Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU |
| Course Objectives: | This course aims to provide students a more comprehensive view regarding final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption. |
|
The students who have succeeded in this course; The students who succeeded in this course; Student will be able to analyze the socio-cultural factors that are influencing consumers before purchase. Student will be able to classify consumer needs in terms of the utilitarian, biogenic, psychogenic, and hedonic dimensions. Student will be able to establish the link between consumer identity and consumption. Student will be able to analyze what influences consumers during shopping. Student will be able to analize the decision making process of consumers. Student will be able to develop effective marketing mesages for consumers. Student will be able to have the ability to look deeper in consumers’ minds. |
| Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision making mechanisms and social and cultural interactions of consumers are the main topics of this course. Different dimensions of consumption before, during and after purchasing are investigated. |
| Week | Subject | Related Preparation | |
| 1) | Opening Ceremonies and Introduction to the Course | Weekly Reading | |
| 2) | A historical perspective to consumer culture | Weekly Reading | |
| 3) | Perception and Learning | Weekly Reading | |
| 4) | Motivation | Weekly Reading | |
| 5) | Self | Weekly Reading | |
| 6) | Personality and Lifestyles | Weekly Reading | |
| 7) | Midterm | None | |
| 8) | Attitude Change | Weekly Reading | |
| 9) | Decision Making Process | Weekly Reading | |
| 10) | Group Influences | Weekly Reading | |
| 11) | Buying and Disposing | Weekly Reading | |
| 12) | Buying and Disposing | Weekly Reading | |
| 13) | Social Class & Subculture | Weekly Reading | |
| 14) | Effects of Culture | Weekly Reading | |
| Course Notes: | Solomon et al. (2010). Consumer Behaviour: A European Perspective" Slater, Don (1997), Consumer Culture & Modernity, Cambridge: Polity Press. |
| References: | Pazarlama kitapları |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 10 | % 10 |
| Laboratory | 0 | % 0 |
| Application | 0 | % 0 |
| Field Work | 0 | % 0 |
| Special Course Internship (Work Placement) | 0 | % 0 |
| Quizzes | 0 | % 0 |
| Homework Assignments | 10 | % 10 |
| Presentation | 1 | % 10 |
| Project | 0 | % 0 |
| Seminar | 0 | % 0 |
| Midterms | 1 | % 30 |
| Preliminary Jury | 0 | % 0 |
| Final | 1 | % 40 |
| Paper Submission | 0 | % 0 |
| Jury | 0 | % 0 |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 13 | 3 | 39 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 13 | 6 | 78 |
| Presentations / Seminar | 1 | 2 | 2 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 11 | 3 | 33 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 3 | 3 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 3 | 3 |
| Total Workload | 200 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |