| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BUS5201 | Marketing Management | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
| Course Lecturer(s): |
Assoc. Prof. YUSUF CAN ERDEM Prof. Dr. YEŞİM ULUSU Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Assoc. Prof. FİGEN YILDIRIM Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU Instructor LEVENT BAĞCI Prof. Dr. ÖZGÜR ÇENGEL |
| Course Objectives: | The Marketing Management course provides an introduction to basic concepts and methods in marketing. There are two primary objectives of the course. First one is to provides an overview of marketing processes and marketing principles with a framework that presents marketing as a value creation process. The second objective is to develop students’ ability to think analytically and strategically in addressing marketing problems. |
|
The students who have succeeded in this course; Bu dersi başarıyla tamamlayabilen öğrenciler; Dersin katılımcıları, piyasanın potansiyelini ve firmaların servis ve ürünlerini geliştirme yetenekleri konusundaki risk değerlendirmeyi öğrenecektir. Bu, güncel pazarlama problemlerinin incelenmesi ile sağlanacaktır. Katılımcılar, öğrendikleri bu konseptleri kendi iş yaşamlarına da uygulayabilme yeteneği kazanmış olacaklardır. |
| Within the context of this course, the new approaches of marketing will analyse and marketing strategies and marketing planning will be mentioned. Example situations will be discuss in order to do analysis of Consumer Behaviour, Market segmentation, targeting and Positioning. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to Marketing New Trends on Marketing Managemenet Concepts | lecture notes | |
| 2) | Marketing Management Marketing Strategies and Planning | lecture notes | |
| 3) | Marketing Research and Information Systems | lecture notes | |
| 4) | Consumer Markets and Consumer Behavior Analysis | lecture notes | |
| 5) | International and Industrial Markets Market Segmentation, Targeting and Positioning | lecture notes | |
| 6) | Product Policies and Strategies | lecture notes | |
| 7) | Mid-term Exam | Midterm on first 6 chapters | |
| 8) | Service Policies and Strategies | lecture notes | |
| 9) | Pricing Policies and Strategies | lecture notes | |
| 10) | Integrated Marketing Communication Systems | lecture notes | |
| 11) | Distribution Channels and Logistic Management | lecture notes | |
| 12) | Sales Force Management | lecture notes | |
| 13) | Organization and control | lecture notes | |
| 14) | Direct Sales and Online Sales | lecture notes | |
| Course Notes: | Marketing Management, Kotler & Keller, 2012, Prentice Hall Günümüzde Pazarlamanın Temelleri / Philip Kotler / Optimist / 2004 A’ dan Z’ ye Pazarlama / Philip Kotler / Mediacat / 2005 Kotler ve Pazarlama / Philip Kotler / Lifecycle / 2009 |
| References: | Pazarlama Ustasından Pazarlama Dersleri / Laura Mazur / Mediacat / 2008 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 14 | 96 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 13 | 54 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 6 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 200 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |