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Week |
Subject |
Related Preparation |
1) |
i. Introductions, review, expectations
ii. Innovation vs Invention
iii. Dimensions and levels of ınnovation
iv. Strategy for Innovation - Peter Drucker |
None |
2) |
i. Innovative cultures
ii. Global innovative index
iii. GII rankings and trends
iv. Discussion on the case Airbnb - Understanding why innovation is a strategy, how to begin |
Reading |
3) |
i. The Lean Startup by Eric Ries
ii. Vision, Mission, Values, why they care?
iii. Cases - Intuit & Snaptax & IMVU - Understanding visions, how road map designed, how structured
iv. Elevator Speech
v. Business Model Canvas for Startups
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Reading |
4) |
Student presentation for 2 dream startups and class discussion
Detailed discussion on the Case “YemekSepeti”
Discussion on the Business Model Canvas of Amazon
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Write down the Elevator Speech your dream startup and draw the detailed BMC? or for “YemekSepeti” |
5) |
i. Strategy Under Uncertainty
ii. Consumption Chains
iii. How to validate the idea into a workable framework?
iv. Introduction to Ian McMillan’s Discovery Driven Planning approach
|
Read: Chapter1 The Lean Startup |
6) |
Ara SINAV ; WeWork Vakası Üzerine
|
None |
7) |
Quiz: Explain Build-Measure-Learn feedback loop, pivots and leaf of faith assumptions?
i. Framing the scope and building the major financials
ii. Analysizing the Consumer Consumption Chain for the project |
Read. Chapter 2 The Lean Startup |
8) |
Quiz; 6 disciplines of DDP
i. Disciplines of Discovery Driven Planning
ii. Analysis of Japan Oak Cooperation Case
|
Read : Putting Discovery-Driven Planning to Work article of Ian McMillan, Harvard Business Press |
9) |
i .History of Lean in Manufacturing
ii. Lean Manufacturing Principles, how these 9 principles used in production
Examples of Lean Principles from Toyota Cooperation
|
Read: Chapter3 The Lean StartUp |
10) |
How to accelerate startups
How to grow startups
How to create an innovation culture in companies
|
None |
11) |
Class discussion on IMVU case study of Stanford Graduate School
i. How to rapid the matured startups, risks in this phases
ii. When and how to attract offers from capital ventures to pump the growth
|
None |
12) |
Class discussion on DDP case
Understanding how to frame problem areas in a clever idea, and how to approach without a major investment requirement, building the team
|
None |
13) |
Wrap up
Must be dones before going to any investment angel
How to convince even if you just have a dream and mapping of the future |
None |
14) |
Final exam |
|
Course Notes: |
1. The ABCs of Entrepreneurship: Entrepreneurial Professors From the World's Top Business Schools on the Fundamentals All Business Professionals Should Know About Entrepreneurship Inside the Minds Staff, John Sibley Butler, Paul J. Magelli Sr.
3. The Spirit of Entrepreneurship: Exploring the Essence of Entrepreneurship Through Personal Stories, Nandram S.S., Samsom K.J.
4. Pioneers in Entrepreneurship and Small Business Research, H. Landstrom
5. Entrepreneurship In The United States: Future is Now , Paul D. Reynolds
6. Innovation And Entrepreneurship (Powertalk, Resumido), Peter Drucker
7. Entrepreneurship and Innovations in E-business: An Integrative Perspective, Fang Zhao
8. Innovation, Entrepreneurship and Culture: The Interaction Between Technology, Progress and Economic Growth Terrence E. Brown, Jan Ulijn
9. Sustainable Innovation and Entrepreneurship Rolf Wustenhagen, Jost Hamschmidt, Sanjay Sharma, Mark Starik
10. Innovating for Sustainability: Green Entrepreneurship in Personal Mobility (Routledge Studies in Innovation, Organization and Technology) Luca Berchicci |
References: |
1. The ABCs of Entrepreneurship: Entrepreneurial Professors From the World's Top Business Schools on the Fundamentals All Business Professionals Should Know About Entrepreneurship Inside the Minds Staff, John Sibley Butler, Paul J. Magelli Sr.
3. The Spirit of Entrepreneurship: Exploring the Essence of Entrepreneurship Through Personal Stories, Nandram S.S., Samsom K.J.
4. Pioneers in Entrepreneurship and Small Business Research, H. Landstrom
5. Entrepreneurship In The United States: Future is Now , Paul D. Reynolds
6. Innovation And Entrepreneurship (Powertalk, Resumido), Peter Drucker
7. Entrepreneurship and Innovations in E-business: An Integrative Perspective, Fang Zhao
8. Innovation, Entrepreneurship and Culture: The Interaction Between Technology, Progress and Economic Growth Terrence E. Brown, Jan Ulijn
9. Sustainable Innovation and Entrepreneurship Rolf Wustenhagen, Jost Hamschmidt, Sanjay Sharma, Mark Starik
10. Innovating for Sustainability: Green Entrepreneurship in Personal Mobility (Routledge Studies in Innovation, Organization and Technology) Luca Berchicci |
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Program Outcomes |
Level of Contribution |
1) |
Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information |
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2) |
Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. |
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3) |
Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. |
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4) |
Can communicate orally and in writing with a good knowledge of English grammar. |
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5) |
He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. |
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6) |
Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. |
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7) |
He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. |
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8) |
Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. |
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9) |
With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
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