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Week |
Subject |
Related Preparation |
| 1) |
i. Introductions, review, expectations
ii. Innovation vs Invention
iii. Dimensions and levels of ınnovation
iv. Strategy for Innovation - Peter Drucker |
None |
| 2) |
i. Innovative cultures
ii. Global innovative index
iii. GII rankings and trends
iv. Discussion on the case Airbnb - Understanding why innovation is a strategy, how to begin |
Reading |
| 3) |
i. The Lean Startup by Eric Ries
ii. Vision, Mission, Values, why they care?
iii. Cases - Intuit & Snaptax & IMVU - Understanding visions, how road map designed, how structured
iv. Elevator Speech
v. Business Model Canvas for Startups
|
Reading |
| 4) |
Student presentation for 2 dream startups and class discussion
Detailed discussion on the Case “YemekSepeti”
Discussion on the Business Model Canvas of Amazon
|
Write down the Elevator Speech your dream startup and draw the detailed BMC? or for “YemekSepeti” |
| 5) |
i. Strategy Under Uncertainty
ii. Consumption Chains
iii. How to validate the idea into a workable framework?
iv. Introduction to Ian McMillan’s Discovery Driven Planning approach
|
Read: Chapter1 The Lean Startup |
| 6) |
Ara SINAV ; WeWork Vakası Üzerine
|
None |
| 7) |
Quiz: Explain Build-Measure-Learn feedback loop, pivots and leaf of faith assumptions?
i. Framing the scope and building the major financials
ii. Analysizing the Consumer Consumption Chain for the project |
Read. Chapter 2 The Lean Startup |
| 8) |
Quiz; 6 disciplines of DDP
i. Disciplines of Discovery Driven Planning
ii. Analysis of Japan Oak Cooperation Case
|
Read : Putting Discovery-Driven Planning to Work article of Ian McMillan, Harvard Business Press |
| 9) |
i .History of Lean in Manufacturing
ii. Lean Manufacturing Principles, how these 9 principles used in production
Examples of Lean Principles from Toyota Cooperation
|
Read: Chapter3 The Lean StartUp |
| 10) |
How to accelerate startups
How to grow startups
How to create an innovation culture in companies
|
None |
| 11) |
Class discussion on IMVU case study of Stanford Graduate School
i. How to rapid the matured startups, risks in this phases
ii. When and how to attract offers from capital ventures to pump the growth
|
None |
| 12) |
Class discussion on DDP case
Understanding how to frame problem areas in a clever idea, and how to approach without a major investment requirement, building the team
|
None |
| 13) |
Wrap up
Must be dones before going to any investment angel
How to convince even if you just have a dream and mapping of the future |
None |
| 14) |
Final exam |
|
| Course Notes: |
1. The ABCs of Entrepreneurship: Entrepreneurial Professors From the World's Top Business Schools on the Fundamentals All Business Professionals Should Know About Entrepreneurship Inside the Minds Staff, John Sibley Butler, Paul J. Magelli Sr.
3. The Spirit of Entrepreneurship: Exploring the Essence of Entrepreneurship Through Personal Stories, Nandram S.S., Samsom K.J.
4. Pioneers in Entrepreneurship and Small Business Research, H. Landstrom
5. Entrepreneurship In The United States: Future is Now , Paul D. Reynolds
6. Innovation And Entrepreneurship (Powertalk, Resumido), Peter Drucker
7. Entrepreneurship and Innovations in E-business: An Integrative Perspective, Fang Zhao
8. Innovation, Entrepreneurship and Culture: The Interaction Between Technology, Progress and Economic Growth Terrence E. Brown, Jan Ulijn
9. Sustainable Innovation and Entrepreneurship Rolf Wustenhagen, Jost Hamschmidt, Sanjay Sharma, Mark Starik
10. Innovating for Sustainability: Green Entrepreneurship in Personal Mobility (Routledge Studies in Innovation, Organization and Technology) Luca Berchicci |
| References: |
1. The ABCs of Entrepreneurship: Entrepreneurial Professors From the World's Top Business Schools on the Fundamentals All Business Professionals Should Know About Entrepreneurship Inside the Minds Staff, John Sibley Butler, Paul J. Magelli Sr.
3. The Spirit of Entrepreneurship: Exploring the Essence of Entrepreneurship Through Personal Stories, Nandram S.S., Samsom K.J.
4. Pioneers in Entrepreneurship and Small Business Research, H. Landstrom
5. Entrepreneurship In The United States: Future is Now , Paul D. Reynolds
6. Innovation And Entrepreneurship (Powertalk, Resumido), Peter Drucker
7. Entrepreneurship and Innovations in E-business: An Integrative Perspective, Fang Zhao
8. Innovation, Entrepreneurship and Culture: The Interaction Between Technology, Progress and Economic Growth Terrence E. Brown, Jan Ulijn
9. Sustainable Innovation and Entrepreneurship Rolf Wustenhagen, Jost Hamschmidt, Sanjay Sharma, Mark Starik
10. Innovating for Sustainability: Green Entrepreneurship in Personal Mobility (Routledge Studies in Innovation, Organization and Technology) Luca Berchicci |
|
Program Outcomes |
Level of Contribution |
| 1) |
Being able to identify problems and ask right questions |
|
| 2) |
Having problem solving skills and developing necessary analytical attitude |
|
| 3) |
Comprehending theoretical arguments along with counter arguments in detail |
|
| 4) |
Gaining awareness of lifelong learning and being qualified for pursuing graduate education |
|
| 5) |
Applying theoretical concepts in project planning |
|
| 6) |
Communicating efficiently by accepting differences and carrying out compatible teamwork |
|
| 7) |
Increasing efficiency rate in business environment |
|
| 8) |
Developing innovative and creative solutions in face of uncertainty |
|
| 9) |
Researching to gather information for understanding current threats and opportunities in business |
|
| 10) |
Being aware of the effects of globalization on society and business while deciding |
|
| 11) |
Possessing digital competence and utilizing necessary technology |
|
| 12) |
Communicating in at least one foreign language in academic and daily life |
|
| 13) |
Possessing managing skills and competence |
|
| 14) |
Deciding with the awareness of the legal and ethical consequences of business operations |
|
| 15) |
Expressing opinions that are built through critical thinking process in business and academic environment |
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