| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4220 | KOÇTAŞ - Innovative Approaches in Home Improvement Retail | Spring | 3 | 0 | 3 | 6 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Prof. Dr. YAVUZ GÜNALAY |
| Course Objectives: | Introduction of the retailing Retail Management Store management and Omnichannel Today and the future of Retailing How do we prepare for the future with innovative approaches? |
|
The students who have succeeded in this course; 1) Today and Tomorrow of the retail industry 2) What is Home Improvement Retailing? 3) Acquiring knowledge on the implementations/applications regarding Home Improvement Retailing. |
| Fundemantals of retail, the dynamics of home improvement retailing , internal and external environmental factors affecting retail management, brand management, customer relationship management, product placement and visual editing, category management process, sales and service from different channels (omnichannel), store atmosphere, retailing techniques, supply chain, logistics management and warehouse management. |
| Week | Subject | Related Preparation | |
| 1) | Category Management | ||
| 2) | Demand Planning for Retail | ||
| 3) | Warehouse and Logistics Management (in Warehouse) | ||
| 4) | Store Management | ||
| 5) | Store Visit | ||
| 6) | Customer Journey Management and being an inspritional brand | ||
| 7) | Human Resources | ||
| 8) | Merchandising | ||
| 9) | Digital transformation,innovation and process improvement in retail management | ||
| 10) | Finance Management | ||
| 11) | Sales Management in retail | ||
| 12) | Omnichannel | ||
| 13) | CEO Talk | ||
| 14) | Team Coaching | ||
| 15) | Final Exam | ||
| Course Notes: | Lecturer's notes |
| References: | Yok |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 60 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 21 | 5 | 105 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 2 | 2 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 151 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment |