| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL3520 | Public Diplomacy | Fall Spring |
3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Objectives: | - To introduce various concepts and examples of public. To explain the structure and perception of in and out-groups (“we” and “others”). - To get informed about the historical development of the definition and content of the concept of public diplomacy. - To present the concrete historical phenomena of the word leaders’ influence on their own public opinion. - To cover the classical case studies of the past where the foreign publics have been influenced during normal or extraordinary (in particular during warlike or cold war) situations. - To understand the Importance of the Winning the Hearts of One’s Own Public. - To comprehend the need to have an integrated strategical perspective in winning the domestic and foreign publics. - To have practices inspired by the case studies in developing innovative and creative projects and programs to influence domestic and foreign publics. |
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The students who have succeeded in this course; The students who have succeeded in this course; 1) Be able to gain a perspective on the definition of the Public Diplomacy concept, to discuss various explanations of it and its different features as opposed to the classical diplomacy in its evolution process. 2) Be able to have information and understanding of the general framework in which Public Diplomacy benefits from other disiplines. 3) Be able to get informed about the relationship between various leadership types and Public Diplomacy practices. 4) Be able to comprehend the close relationship between Public Diplomacy, Psychology and Political Psychology. 5) Be able to find out about the overlapping areas between Public Diplomacy and Public Relations, Advertisement, Publicity and Propaganda. 6) Be able to collect information about historical events in which Public Diplomacy studies the leadership types and the effect of their attitudes and behavior. 7) Be able to investigate that both in-groups and out-groups could range from a social group to a race, country or a block of countries. 8) Be able to understand and evaluate which domestic public relatioons practices could be considered Public Diplomacy activities. 9) Be able to grasp the importance of having an impact on foreign public ıopinion. 10) Be able to recognize the classical and innovative tools and methods implemented to influence foreign public opinion. 11) Be able to conduct a case study practive to learn how to prepare a communications strategy targeting domestic and foreign public opinion. 12) Be able to develop a creative and examplary model to influence both domestic and foreign public opinion. 13) Be able to outline a research project in terms of composing an assessment report about Turkey's Public Diplomacy projects implemented in the past or still in effect to influence domestic and foreign public opinion. |
| This course, to be intended to cover half a semester, introduces students of the Communications Department, to the concepts, projects and practices of Public Diplomacy, which already went beyond the classical diplomacy for some time – be them aiming to influence foreign publics, foreign opinion leaders and even domestic public – conducted by governments, states or institutions to create positive impressions, attitudes and behavior about themselves in the fields of culture, arts, economy, sports, science, health, tourism and so on. |
| Week | Subject | Related Preparation | |
| 1) | Introduction, distribution of syllabus and the discussion of the concept of public diplomacy. | ||
| 2) | Historical development of the concept of public diplomacy; the place of the concepts of in and out-groups (we and others) in social and political sociology. | ||
| 3) | Concrete examples of world leaders’ influence on their own public opinion. | ||
| 4) | Classical examples of the activities aiming to influence the public opinion of other countries during extraordinary situations (in particular during the warlike and cold war periods) | ||
| 5) | Review of previous weeks for the midterm exam | ||
| 6) | The effect of influencing domestic public on the efforts of the winning foreign publics; an integrated approach; influencing domestic public, case studies-1: -The first government communications systems to inform the public in Turkey. - Governorate line - Ministry line initiative to set up the White Desk in municipalities and Prime Ministry Communications Center – BIMER – to channel and coordinate citizens’ grievances. | ||
| 7) | The effect of influencing domestic public on the efforts of the winning foreign publics; an integrated approach; influencing domestic public, case studies-2: - Public Relations in a District – A Case Study. - On-the-job training of the Secretaries of the high level government officials and public relations officers through the collaboration of the Prime Ministry and Ankara Public Relations Association. | ||
| 8) | The effect of influencing domestic public on the efforts of the winning foreign publics; an integrated approach; influencing domestic public, case studies-3 -The Project of the Volunteers Working in the Health Institutions. -Works at the Prime Ministry Higher Coordinating Council devoted to the general public. | ||
| 9) | The effect of influencing domestic public on the efforts of the winning foreign publics; an integrated approach; influencing domestic public, case studies-4 -The Project of the UNIVERSITY FAMILY (UNI-FAMILY). -The managament of two pages of a local newspaper by high school students – FROM DESK TO TOWN. - The facilitating legal framework for the non-governmental organizations in Turkey and practices | ||
| 10) | Review of previous weeks for the midterm exam | ||
| 11) | Influencing domestic and foreign publics, case studies - 1 - Peshmerga from the Northern Iraq fleeing Saddam’s oppression and entering Turkey through Çukurca district, and developments afterwards. - Relations of the Diyarbakır Regional Governor’s Office with the domestic and foreign media as well as the people of the region. - Managing activities of the Minnesota International Center aiming to influence domestic and international public, and the Istanbul International Center Project: Twin Cities Honorary Citizenship Awards and Istanbul Honorary Citizenship Awards. | ||
| 12) | Influencing domestic and foreign publics, case studies - 2 - Festival of Nations, Renaissance Festivals, Poetry-Literature-Culture-Arts Festivals, Exchange Programs. - Historical Re-enactments and Tourism. - Cinema, television and the social media | ||
| 13) | Influencing domestic and foreign publics, case studies - 3 - Case Studies of nation, city and organizational branding: Singapore, Ireland, South Africa, Bursa, Yalova and Eskişehir (King Midas) case studies. - The Domestic and Foreign Publics Communications Strategy of Turkey, in Terms of its EU Membership Accession Process. - Presentation of the innovative and creative public diplomacy projects selected among the term papers written by students. | ||
| 14) | Review of subjects and evaluation of the course | ||
| Course Notes: | 1. Siyaset Psikolojisine Giriş (Introduction to Political Psychology), Martha L. Cottam, Elena Mastors, Thomas Preston, Beth Dietz, Eksi Yayınları, Ankara, 2017 2. Türk Dış Politikası ve Kamu Diplomasisi (Turkish Foreign Policy and Public Diplomacy), Makale, Doç. Dr. Ertan Efegil, Kamu Diplomasisi Enstitüsü, (kamudiplomasisi.org) 3. Kamu Diplomasisi – Stratejik Halkla İlişkiler Yönetimi (Public Diplomacy – Strategic Public Relations Management), Makale-Sunum, Maltepe Üniversitesi (www.slideshare.net/ismailsarp/kamu-diplomasisi-sunum) 4. Halkla İlişkiler Yöntemi Olarak Kamu Diplomasisi (Public Diplomacy as Public Relations Function), Aslı Yağmurlu, İletişim Araştırmaları Dergisi (2007, Sayı 5(1) 5. “Toward a Dialogic Theory of Public Relations.”, Kent, Michael L. and Maureen Taylor (2002) Public Relations Review 28: 21-37 6. “Diplomasi olarak Halkla İlişkiler.” Halkla İlişkilerde Eleştirel Yaklaşımlar. (der.) Jacquie L’Etang ve Magda Pieczka. Ankara: Vadi Yayınları 7. Strategic Public Diplomacy: The Evolution of Influence, Manheim, Jarol B. (1990), NY: Oxford University 8. Public Diplomacy in Practice. Netherlands, Jan and Ingrid d’Hooghe (2005), Information and Communications Department of the Ministry of Foreign Affairs of the Nederland 9. International Cultural Relations, Mitchell, J.H. (1986), London: Allen and Unwin 10. “Public Relations and Public Diplomacy: Conceptual Convergences”, Signitzer, Benno and Timothy Coombs (1992) Public Relations Review 18(2): 137- 147 11. “The Rhetoric of Public Diplomacy and Propaganda Wars: A View from Self-Presentation Theory” Mor, Ben D. (2007) European Journal of Political Research 46: 661-683 12. “Rethinking Public Diplomacy.” Routledge Handbook of Public Diplomacy. (der.) Nancy Snow ve Philip Taylor. NY: Routledge |
| References: | 1. Başbakanlık Kamu Diplomasisi Koordinatörlüğü: https://kdk.gov.tr/ 2.- Under Secretary for Public Diplomacy and Public Affairs: https://www.state.gov/r |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 13 | 6 | 78 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 1 | 3 | 3 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 3 | 3 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 4 | 4 |
| Total Workload | 130 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |