ECONOMICS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ECO4145 | Platform Economics | Fall | 3 | 0 | 3 | 4 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | Bachelor |
Mode of Delivery: | Hybrid |
Course Coordinator : | Assoc. Prof. EMİN KÖKSAL |
Course Lecturer(s): |
Prof. Dr. İPEK ALTINBAŞAK FARİNA Assoc. Prof. EMİN KÖKSAL |
Course Objectives: | This course aims the analyse the basic economic principles of platforms that connect one group of customers with another group of customers. |
The students who have succeeded in this course; 1. Identify platforms 2. Explain the functioning of a platform 3. Idenfity network effects 4. Evaluate direct and indirect network effects 5. Analyze platform business models 6. Evaluate platforms' behaviours 7. Analyze platforms' competitive strategies 8. Acquire a solid understanding for promotion and subsidy strategies |
After an introduction to the basic concepts and principles of platform economics, value creation and ecosystem of platforms will be analyzed. Business models and competitive strategies of the local and global companies such as Yemeksepeti, Bitaksi, Gitti Gidiyor, eBay, Amazon, Alibaba, Uber, Airbnb, Booking will also be elaborated both from theoretical and empirical perspectives. |
Week | Subject | Related Preparation | |
1) | Introduction and Basic Concepts | ||
2) | Economic Principles for Platforms | ||
3) | The Technologies Behind Platforms | ||
4) | How Multi-Sided Platforms Create Value | ||
5) | Getting off the Critical Mass | ||
6) | Pricing for Profitability and Growth | ||
7) | Shaping the Platform’s Ecosystem | ||
8) | Designing the Platform | ||
9) | Evaluating Platform Pioneers | ||
10) | The Transformation of Payments | ||
11) | The Transformation of Retail | ||
12) | Antitrust Issues in Platform Economics | ||
13) | Public Policy Towards Platforms | ||
14) | The Future of Platforms |
Course Notes: | David S. Evans and Richard Schmalensee, Matchmakers: The New Economics of Multisided Platforms, Boston: Harvard Business School Press, 2016. |
References: | Alvin Roth, Who Gets What and Why: The New Economics of Matchmaking and Market Design (New York: Houghton Mifflin Harcourt, 2015). Carl Shapiro and Hal R. Varian, Information Rules (Cambridge, MA: Harvard Business School Press, 1998) |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | 1 | % 20 |
Project | % 0 | |
Seminar | % 0 | |
Midterms | 1 | % 30 |
Preliminary Jury | % 0 | |
Final | 1 | % 50 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 14 | 3 | 42 |
Presentations / Seminar | 1 | 18 | 18 |
Project | 0 | 0 | 0 |
Homework Assignments | 0 | 0 | 0 |
Quizzes | 0 | 0 | 0 |
Preliminary Jury | 0 | 0 | 0 |
Midterms | 1 | 20 | 20 |
Paper Submission | 0 | 0 | 0 |
Jury | 0 | 0 | 0 |
Final | 1 | 30 | 30 |
Total Workload | 152 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | |
2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | |
3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | |
4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | |
5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | |
6) | Comprehends new ways of doing business using digital technologies. and new market structures. | |
7) | Takes critical approach to economic and social problems and develops analytical solutions. | |
8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | |
9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | |
10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | |
11) | Generates original and innovative ideas in the works she/he contributes as part of a team. |