PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0811 Readings in Philosophy Fall 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives: Our main aim in this course is to introduce you to different fields of philosophy. In this regard, we will survey the texts, from different periods in the history of philosophy, which exhibit contrasting styles of philosophical argument in various sub-fields of philosophy, but are linked by a common theme: valuefree/value-laden distinction (The theme can be configured according to the interests and background of the audience in each term). We will attempt to reveal and understand the role assigned to values in different fields and styles of philosophy: moral philosophy, political philosophy, science/biotechnology, analytical and continental philosophy.

Learning Outputs

The students who have succeeded in this course;
Lectures will deliver basic course-specific knowledge, and provide a framework for further study. Tutorials will provide opportunities for you to test your own understanding of the material studies, and defend and debate different opinions. Guided reading will provide a structure within which, you can exercise and extend your abilities to make use of available learning resources.
We will deal with the issues of interpretation and comprehension with an aim of reading thematically related philosophical texts through the tools of critical thinking.

Course Content

Formative essay (counts for 10% of your final mark).
Attendance (10% of your final mark)
One midterm exam on [30.10.2019] (counts for 30% of your final mark).
Summative essay at the end of the year (counts for 50% of your final mark).

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) Who's to Say What's Right and Wrong? Sharvy. R. 2007. Who’s To Say What’s Right or Wrong? People Who Have Ph.D.’s in Philosophy, That’s Who. Journal of Libertartian Studies, 21 (3): 3-24.
3) Values: Objectivity and Subjectivity McConnell, Terrance C. “Objectivity and Moral Expertise,” Canadian Journal of Philosophy XIV (2) (June 1984), pp. 193-207.
4) Identifying Values in Politics I: Plato Plato. 2008. Crito, Oxford World’s Classics. Oxford: Oxford University Press.
5) Identifying Values in Politics II: Aristotle Sandel, M. 2010. Justice: What is the Right Thing to Do. Farrar, Straus and Giroux: New York. pp, 98-109
6) Value-neutral Politics I: Utilitarianism? J. Harris. 1975. Survival Lottery. Philosophy 50.
7) MIDTERM
8) Value-neutral Politics II: Machiavelli's Politics Free from Confusion Machiavelli. N. 1992. The Prince. Dover: Dover Publications.
9) Values, Duty and Suicide: Kant Langton R. 1992. Duty and Desolation. Philosophy 67: 481-505.
10) Ethical Perspectives on Biomedical Science: David E. Cooper Cooper. D. E. 2002. The Frankensteinian Nature of Biotechnology. Aldershot: Ashgate.
11) Identifying Values in Science: Social Phenomena Sartre Sartre. J. P. 2007. Existentialism is Humanism. London: Yale University Press
12) Identifying Values in Freedom I: Berlin's Value Free/ValueLaden Conceptions of Freedom Berlin. I. 2002. “Two Concepts of Liberty”, in Liberty ed. H. Hardy. Oxford: Oxford University Press.
13) Identifying Values in Freedom II: Heidegger's Existence and Freedom Heidegger. M. 1962. Being and Time. Trans. John Macquarrie and Edward Robinson. Oxford: Basil Blackwell.
14) Overview and Feedback

Sources

Course Notes: You do not need to buy any books for Readings in Philosophy, but you may need to print the reader (primary sources), which I will provide to you weekly via itslearning. Apart from these, as a first port of call on any particular topic, check out the online Stanford Encyclopaedia of Philosophy (http://plato.stanford.edu/). The Routledge Encyclopaedia of Philosophy is also particularly useful. It is available on-line.
References: You do not need to buy any books for Readings in Philosophy, but you may need to print the reader (primary sources), which I will provide to you weekly via itslearning. Apart from these, as a first port of call on any particular topic, check out the online Stanford Encyclopaedia of Philosophy (http://plato.stanford.edu/). The Routledge Encyclopaedia of Philosophy is also particularly useful. It is available on-line.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project % 0
Seminar % 0
Midterms % 0
Preliminary Jury % 0
Final % 0
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 0
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK % 0
Total % 0

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.