PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0211 City and Landscape Spring 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: Tr
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: E-Learning
Course Coordinator : Instructor DENİZ ARSLAN HİNDİOĞLU
Course Lecturer(s): Instructor DENİZ ARSLAN HİNDİOĞLU
Dr. Öğr. Üyesi YILDIZ AKSOY
Course Objectives: In this course; to provide basic information about public open spaces to all students, to raise awareness about the environment they live in, and to examine the social-physical and legal dimensions of the use of public space in urban-landscaping.

Learning Outputs

The students who have succeeded in this course;
1) Learning Urban Open Space History
2) Learning Social and Physical Dimensions of Urban Open Spaces.
3) Learning Urban-Environmental Relations
4) Learning Open Space-Human Relations
5) Learning Urban Open Space Basic Principles.

Course Content

Explaining the basic criteria and principles of urban open space design and management of open green spaces.

Weekly Detailed Course Contents

Week Subject Related Preparation
1)
1) Introduction Open space
2) Discussing City, Landscape and Urban Open Scape
3) Development of Urban and Landscape- Ancient Period
4) Development of Urban and Landscape- Medieval and Renaissance
5) Development of Urban and Landscape- Baroque and English Garden
6) Student Presentation
7) Student Presentation
8) Student Presentation
9) Midterm
10) Development of Urban and Landscape- Islamic Garden and Far Eastern Garden
11) Development of Urban and Landscape- Sustainable and Smart Growth
12) Development of Urban and Landscape- Universal Design Principles and Apply Urban Open Scape
13) Student Presentation
14) Student Presentation

Sources

Course Notes: • Tim Waterman, Cev. Sema Kabukçuoğlu (2012) Peyzaj Mimarlığının Temelleri, Literatür, İstanbul, Evyapan, Gönül; Peyzaj Ders Notları (2000),OTDÜ, Ankara Şule Keder, Mustafa Kubik, Peyzaj Mimarisinde Tasarım ve Proje Uygulama, İstanbul
References: * Tim Waterman, Cev. Sema Kabukçuoğlu (2012) Peyzaj Mimarlığının Temelleri, Literatür, İstanbul, Evyapan, Gönül; Peyzaj Ders Notları (2000),OTDÜ, Ankara Şule Keder, Mustafa Kubik, Peyzaj Mimarisinde Tasarım ve Proje Uygulama, İstanbul * The Art of Landscape, Jacobo Krauel * Landscape architecture, Tasarım Publishing Group * 16. yüzyılda İstanbul : kent, saray, günlük yaşam , Metin And * Landscape design lectures : peyzaj tasarımı ders notları, Gönül Evyapan

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes 3 % 20
Homework Assignments % 0
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 40
Preliminary Jury % 0
Final 1 % 40
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 0 0 0
Presentations / Seminar 4 18 72
Project 0 0 0
Homework Assignments 2 5 10
Quizzes 0 0 0
Preliminary Jury 0 0 0
Midterms 1 2 2
Paper Submission 2 2 4
Jury 0 0 0
Final 1 2 2
Total Workload 132

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.