|
Week |
Subject |
Related Preparation |
1) |
Color on Graphic design and graphic design products
Practice: Corporate Visual Identity Design products. |
|
2) |
Typography and Typographical Communication.
Practice: Corporate Visual Identity Design products. |
|
3) |
Typography and Typographical Communication.
Practice: Print Advertisement sample.
Deadline for 1st Homework |
|
4) |
Layout elements and Layout principles.
Practice: Print Adveretisiment sample in different layout formats. |
|
5) |
Relationship between graphic design principles and layout principles. Visual hierarchy.
Practice: Print Advertisement sample in different layout formats. |
|
6) |
Layout and Grid system.
Practice: Print Advertisement sample. |
|
7) |
Layout elements and layout principles.
Grid system in the other fields of design. Turning grid into the layout.
Practice: Print Advertisement sample.
Deadline for 2nd Homework |
|
8) |
Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout.
Practice: Print Advertisement sample. |
|
9) |
Print advertisement samples
Deadline for 3rd Homework: |
|
10) |
Different Media: Outdoor Advertising |
|
11) |
Different Media: Ambient Advertising |
|
12) |
Point of Purchase product design. |
|
13) |
Different Media: Visual design for on-line / off-line interactive diveces in advertising. |
|
14) |
Project process: Advertising campaign design. |
|
Course Notes: |
• Layout in Advertising, W.A.Dwiggins (Harper & Brothers-1948)
• How to Understand and Use Design and Layout, David Dabner (Pierce Spence-2006)
• Advertising Principles and Practice, Sandra E. Moriarty (Pearson Education-2009)
|
References: |
• Communication Arts Magazine
• Novum Magazine
• Archive Magazine
• SARIKAVAK, N. (2004). Kemal. Çağdaş Tipografinin Temelleri (Görsel İletişim ve Grafik Tasarımda), Ankara: Seçkin Yayıncılık.
• AKSOY, A. (2007). Yeni Reklamcılık (2. Baskı). İstanbul: İstanbul Bilgi Üniversitesi Yayınları.
• AMBROSE, G., & AONO-BILLSON, N. (2013). Grafik Tasarımda Dil ve Yaklaşım, çev: M. Taşcıoğlu, Literatür Yayınları, İstanbul.
• AITCHISON, J. (2006) Cutting Edge Advertising. Basın İlanı Böyle Yapılır! İstanbul. Okuyan Us Yayın.
• Matthew Healey. (2008) What Is Branding?:Design brand discovery, ideas, typeface, logotype. |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
1 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
5 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
1 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
1 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
1 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
1 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
5 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
5 |
12) |
To be able to identify and meet the demands of learning requirements.
|
1 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |