PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0441 Korean I Spring 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives: The aim is to teach the Korean alphabet Hangul writing and reading is, to explain the rules of grammar at beginner level. Course aim is to establish basic Korean sentences and to talk about various topics. Basic knowledge related to Korean history, Korean culture, society, philosophy, art and science etc. It aims to provide the basic information.

Learning Outputs

The students who have succeeded in this course;
The students who succeeded in this course;
1) To get datailed information about history of Hangıl
2) To be capable of reading and writing of Korean alphabet.
3) To get basic informations about Korean history and culture
4) To able to speak and understand speech used in everyday life.
5) To understand Korean and Korean people and culture

Course Content

This course is to introduce a balance of four language skills (reading, writing, speaking and listening) for the students who have had no or very little knowledge of Korean.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Korean alphabet and rules (Vowels,Consonants)
2) Korean Basic Grammer, History of Hangıl
3) Introducing oneself (asking and telling name) and Greetings Korean History
4) Exercises and Korean Culture (Korean Lifestyle)
5) Korean sentence structure
6) Korean noun and verb suffix , Korean Culture
7) Korean noun and verb suffix , Korean Culture (Society, Culture ve Art)
8) Sino-Korean Numbers, future tense, expressing approval suffix, negativity, past tense, telling the time, conjunctions
9) Sino-Korean Numbers, future tense, expressing approval suffix, negativity, past tense, telling the time, conjunctions; Korean History
10) Exercises and Korean Culture (Korean Lifestyle)
11) Imperative and propositive sentence. Korean verbs and tenses
12) Tenses, aspect, mode. Korean Culture in the world
13) Suffix which attaches to verb stems to from adverbial phrase, stating reasons conjunctions, irregular verbs. Exercises
14) An Overview

Sources

Course Notes: Yonsei Korece 1- Yonsei Üniversitesi Korece Merkezi, Yonsei Üniversitesi yayınları, 2015, Seul, Kore (Korece) Sejong Korece1- Ulusal Korece Öğretim Merkezi, Hau Yay, 2013, Seul, Kore (Korece) Kore'yi Tanıyarak Korece Öğrenelim- S. Göksel Türközü ,Oh Eun Kyung, Lotus Yay, 2014, İstanbul, Türkiye (Türkçe)
References: Facts About Korea- Kore Kültür, Spor ve Turizm Yay, 2013, Seul, Kore (İnglizce) (PDF dosyası)

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project % 0
Seminar % 0
Midterms % 0
Preliminary Jury % 0
Final % 0
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 0
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK % 0
Total % 0

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.