PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4522 Political Communication Fall
Spring
 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Departmental Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. BURCU EKER AKGÖZ
Course Lecturer(s): Assoc. Prof. BURCU EKER AKGÖZ
Assoc. Prof. ELİF ENGİN
Course Objectives: This course is designed to introduce the processes,
and institutions that connect citizens and government through communication. This course aims to explain the role of public relations and advertising during the political campaigns; Turkish and samples from various political campaigns all over the world.

Learning Outputs

The students who have succeeded in this course;
1) Define basic terms of political communication
2) Recognise relation between political communication and other disciplines
3) Explain the human rights, citizenship and democratisation
4) Define propaganda, ethic, rhetoric, etc.
5) Explain face to face communication, media, social media
6) Identify the role of political actors
7) Define the basic terms of political marketing
8) Criticize political campaigns
9) Define the basic terms of lobbying
10) Critize lobbying process
11) Explain role of pr and advetisin in political campaigns

Course Content

In this course, communication techniques, the concepts of political communication and propaganda, persuasion techniques, opinion creation and agenda setting theories, lobbying and media relations issues will be discussed.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to class – What is political communication?
2) Political Communication history and its relation with other disciplines
3) types of political communication- making decision-behavior of the voter
4) Political Actors / Image
5) Political marketing
6) Analysis of political marketing/analysis of voter
7) Political advertising
8) Media relations/Control list
9) Lobicilik
10) Process of political campaigns
11) Political campaigns in Turkey
12) Political campaigns throughout the world
13) discussion of the political campaigns
14) Wrap-up

Sources

Course Notes:
References: Political Communication Bundle: An Introduction to Political Communication-Brian McNair Siyasal İletişim Yönetimi-Ferruh Uztuğ

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments 1 % 20
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 30
Preliminary Jury % 0
Final 1 % 50
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class 14 14
Presentations / Seminar
Project
Homework Assignments 14 28
Quizzes
Preliminary Jury
Midterms 6 12
Paper Submission
Jury
Final 15 30
Total Workload 126

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.