MATHEMATICS (TURKISH, PHD)
PhD TR-NQF-HE: Level 8 QF-EHEA: Third Cycle EQF-LLL: Level 8

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
VCD4124 Publishing Design Fall 2 2 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Departmental Elective
Course Level:
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi İPEK TORUN
Course Objectives: This course aims at providing the students with an ability to use the required publishing design programs a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of publishers of the next and the new age, with a skill to use the media of publishing, creation of alternative channels and the necessary application techniques.

Learning Outputs

The students who have succeeded in this course;
1) Students will be able to recall basic principles and theories of design concept.
2) Students will be able to grabs differences between Graphic Design and Publishing Design.
3) Students will be able to interprets phrases about perception and persuasion in Visual Communication Design.
4) Students will be able to comprehend basic approaches of Graphic Design and Publishing Design.
5) Students will be able to sense the importance of Typography in Publishing Design.
6) Students will be able to sense basic principles of Page Layout.

Course Content

Students will be able to realize unique design samples about classic, contemporary and experimental publishing design within the framework basic design, visual communication design and page layout principles.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Visual Communication and Design, Design elements, design priniples and theories.
2) Visual Communication and writing. Comprehension, measures of perception, relations of recalling in visual communication.
3) Visual perception and principles of Gestalt Theory: Figure-Background, balance, relations between structure features of image and their symbolyising forms and the principle of approprietness of the meanings.
4) Writing and graphic design. Graphic design principles. Typography and typographical communication.
5) Layout elements, layout formats and layout principles. Grid system in the other fields of design. Turning grid into the layout and visual hierarchy.
6) Contemporary and Experimental Design in Publishing. Deadline for 1st project
7) Page layout in Magazigne Design.
8) Page layout in Magazigne Design.
9) Page layout in Newspaper design. Deadline for 2nd project
10) Page layout in Newspaper design
11) Book design and page layout in book pages.
12) Book design and page layout in book pages.
13) Page layout in online publishing
14) Page layout in online publishing Deadline for 3rd project

Sources

Course Notes: • How to Understand and Use Design and Layout, David Dabner (Pierce Spence-2006)
References: • Newspaper Design Annuals

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments 2 % 20
Presentation % 0
Project % 0
Seminar % 0
Midterms 2 % 30
Preliminary Jury % 0
Final 1 % 40
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 56
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Presentations / Seminar
Project
Homework Assignments 9 17
Quizzes
Preliminary Jury
Midterms 9 21
Paper Submission
Jury
Final 4 25
Total Workload 119

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution