COMMUNICATION AND DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD4124 | Publishing Design | Fall Spring |
2 | 2 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
Course Objectives: | This course aims at providing the students with an ability to use the required publishing design programs a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of publishers of the next and the new age, with a skill to use the media of publishing, creation of alternative channels and the necessary application techniques. |
The students who have succeeded in this course; 1) Students will be able to recall basic principles and theories of design concept. 2) Students will be able to grabs differences between Graphic Design and Publishing Design. 3) Students will be able to interprets phrases about perception and persuasion in Visual Communication Design. 4) Students will be able to comprehend basic approaches of Graphic Design and Publishing Design. 5) Students will be able to sense the importance of Typography in Publishing Design. 6) Students will be able to sense basic principles of Page Layout. |
Students will be able to realize unique design samples about classic, contemporary and experimental publishing design within the framework basic design, visual communication design and page layout principles. |
Week | Subject | Related Preparation | |
1) | Visual Communication and Design, Design elements, design priniples and theories. | ||
2) | Visual Communication and writing. Comprehension, measures of perception, relations of recalling in visual communication. | ||
3) | Visual perception and principles of Gestalt Theory: Figure-Background, balance, relations between structure features of image and their symbolyising forms and the principle of approprietness of the meanings. | ||
4) | Writing and graphic design. Graphic design principles. Typography and typographical communication. | ||
5) | Layout elements, layout formats and layout principles. Grid system in the other fields of design. Turning grid into the layout and visual hierarchy. | ||
6) | Contemporary and Experimental Design in Publishing. Deadline for 1st project | ||
7) | Page layout in Magazigne Design. | ||
8) | Page layout in Magazigne Design. | ||
9) | Page layout in Newspaper design. Deadline for 2nd project | ||
10) | Page layout in Newspaper design | ||
11) | Book design and page layout in book pages. | ||
12) | Book design and page layout in book pages. | ||
13) | Page layout in online publishing | ||
14) | Page layout in online publishing Deadline for 3rd project |
Course Notes: | • How to Understand and Use Design and Layout, David Dabner (Pierce Spence-2006) |
References: | • Newspaper Design Annuals |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | 2 | % 20 |
Presentation | % 0 | |
Project | % 0 | |
Seminar | % 0 | |
Midterms | 2 | % 30 |
Preliminary Jury | % 0 | |
Final | 1 | % 40 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 14 | 56 | |
Laboratory | |||
Application | |||
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | |||
Presentations / Seminar | |||
Project | |||
Homework Assignments | 9 | 17 | |
Quizzes | |||
Preliminary Jury | |||
Midterms | 9 | 21 | |
Paper Submission | |||
Jury | |||
Final | 4 | 25 | |
Total Workload | 119 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Create design oriented application for the visual communication design field. | |
2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | |
3) | Qualify in design directing through analysis and design processes. | |
4) | Display creative thinking, approach and production process skills. | |
5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
8) | Evaluate recent design trends and the evolving aesthetic perspectives. | |
9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | |
11) | Perform necessary time management in order to complete a visual communication design project. | |
12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |