| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD3128 | Packaging Design | Fall | 2 | 2 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
| Course Lecturer(s): |
Instructor DİDEM WONG |
| Course Objectives: | The main objective of the course is demonstrating an understanding of the process of packaging design in terms of the role of packaging in product identification, presentation and production. Further challenges of adapting typography, illustration, design and materials to three-dimensional forms are explored. Students registering for this course are recommended to have taken Graphic Design course. |
|
The students who have succeeded in this course; 1) Visualize concepts. 2) Reapply existing identity and create corporate identity. 3) Adapt typography, illustration, images and materials to three dimensional forms to design surface graphics. 4) Demonstrate compositional skills working with type, color and structure. 5) Demonstrate skills in model making, construction patterns and mock ups. 6) Recognize formats and materials used in packaging. 7) Exhibit critical thinking skills in the formation of three dimensional designs and surfaces. 8) Recognize target market and its function in relationship to design. 9) Display ability to profile audiences for succesful presentation techniques. |
| Packaging Design is explored over cultural and global developments. |
| Week | Subject | Related Preparation | |
| 1) | Introduction, syllabus overview, expectations | ||
| 2) | The process of package design and its function in advertising communication. Lecture and sample of packages. Project 1: Istanbul Package Design Research | ||
| 3) | Identify target markets and its function in relationship to design. Defining concepts and objectives for the client. Project 1 in progress. Concept development Target audience | Five different layouts for packaging (grid layouts) | |
| 4) | Color philosophy. Project 1 in progress. | Package Design Research Presentation | |
| 5) | Planning marketing strategies and organize information prior to final construction Model making Project 1 in progress. Finalizing five different layouts for packaging (grid layouts) Group discussion, critiques | Test mock up | |
| 6) | Designing for structural integrity, and display aesthetics Adapting typography, illustration, design and materials to the 3 dimensional forms/surfaces Project 1 in progress. Compositional problems and solutions Group discussion, critiques | Final size of the mock up | |
| 7) | Project 1 DUE Project 2: Water | ||
| 8) | Display and ads for Project 1: Photos/Print outs submission | Display and ads for Project 1: Photos/Print outs submission | |
| 9) | Hedef kitle ve hedef kitlenin işlevini tasarım ile ilişkilendirmek. Müşterinin hedefini belirlemek ve fikir tanımlamak. Proje 2 süreç. Konsept geliştirme Hedef kitle | Five different layouts for packaging (grid layouts) | |
| 10) | Planning marketing strategies and organize information prior to final construction Model making Project 2 in progress. Finalizing five different layouts for packaging (grid layouts) Group discussion, critiques | Test mock up | |
| 11) | Designing for structural integrity, and display aesthetics Adapting typography, illustration, design and materials to the 3 dimensional forms/surfaces Project 2 in progress. Compositional problems and solutions Group discussion, critiques | Final size of the mock up | |
| 12) | Project 2 in progress. | ||
| 13) | Project 2 in progress. | ||
| 14) | Project 2 Final Critiques before the final submission deadline. | Display and ads for Project 2: Photos/Print outs submission | |
| Course Notes: | |
| References: | How, Print, Communications Arts, CMYK Dergileri. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 40 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 13 | 26 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 13 | 26 | |
| Paper Submission | |||
| Jury | |||
| Final | 14 | 28 | |
| Total Workload | 122 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |