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Week |
Subject |
Related Preparation |
1) |
Introduction, syllabus overview, expectations |
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2) |
The process of package design and its function in advertising communication. Lecture and sample of packages.
Project 1: Istanbul
Package Design Research
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3) |
Identify target markets and its function in relationship to design.
Defining concepts and objectives for the client.
Project 1 in progress.
Concept development
Target audience
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Five different layouts for packaging (grid layouts) |
4) |
Color philosophy.
Project 1 in progress.
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Package Design Research Presentation |
5) |
Planning marketing strategies and organize information prior to final construction
Model making
Project 1 in progress.
Finalizing five different layouts for packaging (grid layouts)
Group discussion, critiques
|
Test mock up |
6) |
Designing for structural integrity, and display aesthetics
Adapting typography, illustration, design and materials to the 3 dimensional forms/surfaces
Project 1 in progress.
Compositional problems and solutions
Group discussion, critiques
|
Final size of the mock up |
7) |
Project 1 DUE
Project 2: Water
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8) |
Display and ads for Project 1: Photos/Print outs submission |
Display and ads for Project 1: Photos/Print outs submission |
9) |
Hedef kitle ve hedef kitlenin işlevini tasarım ile ilişkilendirmek. Müşterinin hedefini belirlemek ve fikir tanımlamak.
Proje 2 süreç.
Konsept geliştirme
Hedef kitle
|
Five different layouts for packaging (grid layouts) |
10) |
Planning marketing strategies and organize information prior to final construction
Model making
Project 2 in progress.
Finalizing five different layouts for packaging (grid layouts)
Group discussion, critiques
|
Test mock up |
11) |
Designing for structural integrity, and display aesthetics
Adapting typography, illustration, design and materials to the 3 dimensional forms/surfaces
Project 2 in progress.
Compositional problems and solutions
Group discussion, critiques
|
Final size of the mock up |
12) |
Project 2 in progress. |
|
13) |
Project 2 in progress. |
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14) |
Project 2 Final Critiques before the final submission deadline.
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Display and ads for Project 2: Photos/Print outs submission |
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Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
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2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. |
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3) |
Qualify in design directing through analysis and design processes. |
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4) |
Display creative thinking, approach and production process skills. |
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5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. |
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6) |
Identify complementary design solutions in the visual field in order to solve communication problems. |
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7) |
Perform necessary operational skills in order to finalize products in the visual communication design field. |
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8) |
Evaluate recent design trends and the evolving aesthetic perspectives. |
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9) |
Use recent design softwares that coincide with the developing information technologies and communication channels. |
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10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field. |
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11) |
Perform necessary time management in order to complete a visual communication design project. |
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12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. |
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13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. |
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14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
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