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Week |
Subject |
Related Preparation |
| 1) |
What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) |
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| 2) |
Where is the event in experiential marketing? (Guest participant: Bülent Fidan) |
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| 3) |
How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) |
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| 4) |
Comparison of examples of experiential marketing between Turkey and the world. |
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| 5) |
What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. |
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| 6) |
What are types of events? (Guest participant: Event Manager of Anadolu Efes) |
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| 7) |
What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. |
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| 8) |
How is an event planned? (Guest participant: Gnctrkcll) |
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| 9) |
How is the time and place of an event planned? (Guest participant: Boogy Event Agency) |
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| 10) |
What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) |
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| 11) |
The importance of building relationship with the event and social media (Guest participant: Coca-Cola). |
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| 12) |
What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) |
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| 13) |
Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) |
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| 14) |
Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
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Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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