| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD3123 | Corporate Identity Design | Fall | 2 | 2 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
| Course Lecturer(s): |
Instructor MATİLDE WOL |
| Course Objectives: | The primary objectives of this course are to give students the theoretical knowledge and practical design skills associated with the creation and maintenance of a corporate visual identity. Students develop critical interpersonal communication, analytical and design skills connected with the process of designing a corporate identity package for a client. Students investigate the use of symbols, the psychological implications of colour and typographic communications in relation to their application across a broad spectrum of surfaces and materials. |
|
The students who have succeeded in this course; 1) Analyze world brands and typography 2) Discussing corporate needs 3) Review brands theoretical principles 4) Define the parts of the logotype 5) Review brands design principles 6) Execute stationery’s structures 7) Identify the needs for corporate analysis 8) Execute corporate standards manual |
| Analysis of the brands, logo design, corporate identity manual topics are discussed. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to the course and syllabus review. | CW: Course requirements. HW: Providing examples of different sector’s brands | |
| 2) | Creating an Identity | CW: Analysing world brands and typografy HW: Choosing sector | |
| 3) | Students will conduct a corporate needs analysis and work on preliminary concepts | CW: Discusing corporate needs / logo’s drafts HW: Providing examples of Turkish brands | |
| 4) | Research/Chossing a brand (different for each student) | CW: Brand analogies /preparing logotype alternatives | |
| 5) | Presenting concepts and pre-resolved designs | CW: Preparing logotype alternatives HW: Logo’s fine tunning | |
| 6) | Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – | CW: Logo’s fine tunning HW: Preparing booklet | |
| 7) | Review | Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages | |
| 8) | Research/Chossing a brand (same for all the students) | CW: Research /brand analogies. HW: Preparing first alternatives | |
| 9) | Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. | CW: Logotype’s fine tunning HW: Creating stationery’s structure | |
| 10) | Conducting a corporate needs analysis and work on preliminary concepts (1) | CW: Corporate analysis/ stationery’s structures HW: Preparing stationary and merchandise | |
| 11) | Conducting a corporate needs analysis and work on preliminary concepts (2) | CW: Researching various corporate identity manuals | |
| 12) | Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. | ||
| 13) | Producing the final corporate standards manual suitable for inclusion in their portfolio. | ||
| 14) | Corporate Standards manual presentation | ||
| Course Notes: | Ders Anlatımları , Kütüphane & Site Araştırmaları, Tartışmalar, Sunumlar, Uygulamalar Lectures , Library& Site Researches, Discussions, Demonstrations, Applications |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 15 | % 20 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | 1 | % 25 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 25 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 30 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 14 | 28 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 14 | 28 | |
| Paper Submission | |||
| Jury | |||
| Final | 13 | 26 | |
| Total Workload | 124 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |