| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| IDI5512 | Innovation and New Product Management | Fall | 3 | 0 | 3 | 12 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi BİLGEN MANZAKOĞLU |
| Course Objectives: | This course aims to give students a comprehensive understanding of the main issues in strategic management of innovations and new product development. It also aims to equip students with some related skills needed to manage innovations with a special focus on new product development process. The course begins with an introduction to the concept of innovation, innovation process and continues with studying models of innovation and product development, new product/services development processes, generating new product ideas and opportunities and managing innovations at strategic and operational levels. At the end of this course, students will be able to understand and assess innovation processes, develop managerial strategies to shape innovation processes and performance, utilise some management tools to manage innovation activities and to recognize the problems and barriers in the innovation process and develop solutions for them. |
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The students who have succeeded in this course; The students who have succeeded in this course; 1) Describe innovation and the drivers of innovation 2) Define mehods to shape and accelerate innovation 3) Explain innovation in relation to new product development process 4) Apply methods and theories for the strategic management of innovation and new product development 5) Evaluate innovative product and service concepts and solutions 6) Develop effective strategies for communicating innovation |
| Defining innovation, innovation versus creativity, new product development, drivers of innovation, brand strategy, product strategy, strategic management of innovation, new product development process, methods of shaping innovation, open innovation, collaboration, teamwork, interdisciplinarity, product service systems, communicating innovation. |
| Week | Subject | Related Preparation |
| Course Notes: | "Erwin, K. (2014). Communicating the new: Methods to shape and accelerate innovation. Hoboken, NJ: Wiley. Cagan, J., & Vogel, C. M. (2002). Creating breakthrough products: innovation from product planning to program approval. Upper Saddle River, NJ: Prentice Hall." |
| References: | "Kahn, K. B. (2012). The PDMA Handbook of New Product Development. Hoboken, NJ: Wiley. Noble, C., Durmusoglu, S., & Griffin, A. (2014). Open Innovation: New Product Development Essentials from the PDMA. Hoboken, NJ: Wiley." |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | % 0 | |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | 1 | % 30 |
| Jury | 14 | % 10 |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |