| MARKETING (ENGLISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BUS5105 | Strategic Leadership and Management | Spring | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | |
| Course Coordinator : | Assist. Prof. SERKAN YEŞİLYURT |
| Course Lecturer(s): |
Dr. Öğr. Görevlisi İBRAHİM AYHAN TON Assist. Prof. BAŞAK AKDEMİR Instructor YILDIRAY ÖRNEKLİ Assist. Prof. ORÇUN TÜREGÜN Assist. Prof. GÜL SELİN ERBEN Assist. Prof. AHMET GÖKHAN ACAR |
| Course Objectives: | This course aims to provide students with comprehensive knowledge of management principles and strategic leadership concepts. It covers topics such as organizational behavior, leadership theories, strategic decision-making, and change management, enabling students to develop leadership skills in both individual and organizational contexts. |
|
The students who have succeeded in this course; 1. Define management and leadership concepts. 2. Analyze strategic decision-making processes. 3. Evaluate different leadership styles and their organizational effects. 4. Develop strategies for corporate change and transformation processes. 5. Recognize and apply ethical, visionary, and effective leadership practices. 6. Discuss sustainability and social responsibility concepts in the context of strategic leadership. |
| The course covers the historical evolution of management theories, key elements of strategic leadership, leadership styles, decision-making techniques, organizational behavior, motivation theories, change management, and the development of corporate vision and mission. |
| Week | Subject | Related Preparation |
| Course Notes: | Eren, E. (2022). Yönetim ve Organizasyon. Beta Yayınları. Dinçer, Ö. (2021). Stratejik Yönetim ve İşletme Politikası. Beta Yayınları. Daft, R. L. (2021). The Leadership Experience. Cengage Learning. Northouse, P. G. (2022). Leadership: Theory and Practice (9th Ed.). SAGE Publications. |
| References: | Eren, E. (2022). Yönetim ve Organizasyon. Beta Yayınları. Dinçer, Ö. (2021). Stratejik Yönetim ve İşletme Politikası. Beta Yayınları. Daft, R. L. (2021). The Leadership Experience. Cengage Learning. Northouse, P. G. (2022). Leadership: Theory and Practice (9th Ed.). SAGE Publications. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 15 |
| Seminar | % 0 | |
| Midterms | 1 | % 35 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 45 | |
| PERCENTAGE OF FINAL WORK | % 55 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 14 | 5 | 70 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 5 | 70 |
| Presentations / Seminar | 1 | 15 | 15 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 2 | 2 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 201 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |