MATHEMATICS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0623 Fashion and Media Fall 3 0 3 4
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives: Fashion is one of the fundamental ways in which humans communicate to each other about themselves. This course examines the intersection between fashion, media, personal identity in today’s society. Drawing on theories of rhetorical and social criticism, we will examine how the fashion industry creates powerful and persuasive messages to sell a given image to consumers. We will also study how those images are reinforced and given authority through media.

Learning Outputs

The students who have succeeded in this course;
1. Acquire familiarity with concepts of fashion in relation to media in a Turkish as well as international context.
2. Will be competent to formulate research questions concerning fashion and its relation to media material.
3. Critique the role fashion and style play in visual self-presentation
4. Demonstrate an understanding of the economic, social, and cultural aspects offashion
5. Demonstrate an understanding of the relationship of modernity to style and visuality
6. Demonstrate a critical analysis of celebrity culture and how it functions

Course Content

Through cultural and media studies theory, the courses main topic is to examine how fashion makes meaning, and how it has been valued through history, popular culture and media institutions, focusing on therelationship between fashion, visual self-presentation, and power..

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is Fashion
2) Introduction to Fashion and Culture
3) Fashioning the Self
4) The History of Fashion
5) Fashion and the Masses
6) Fashion, Communication, and Culture
7) Roland Barthes and the Rhetoric of Fashion
8) Midterm exam
9) Fashion and Society
10) Fashion in Popular Culture
11) Fashion Icons
12) Supermodels and Superstars
13) Costume Design
14) Fashion at the Edge
15) General review
16) Final Exam

Sources

Course Notes: Course Notes / Textbooks selected readings from this books below: Fashion in Film: Adrienne Munich, Indiana University Press: 2011 Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007 Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004. Anne Hollander, Sex and Suits: The Evolution of Modern DressSteele, Valerie (eds). Barnard, Malcom, Fashion as Communication, New York: Routledge; 2 edition (29 Aug 2002) Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005) McDowell, Colin Fashion Today, London, Phaidon Press Limited, 2000.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
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Special Course Internship (Work Placement) % 0
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PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK % 0
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Contribution of Learning Outcomes to Programme Outcomes

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Program Outcomes Level of Contribution