ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0623 | Fashion and Media | Spring Fall |
3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | GE-Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Course Objectives: | Fashion is one of the fundamental ways in which humans communicate to each other about themselves. This course examines the intersection between fashion, media, personal identity in today’s society. Drawing on theories of rhetorical and social criticism, we will examine how the fashion industry creates powerful and persuasive messages to sell a given image to consumers. We will also study how those images are reinforced and given authority through media. |
The students who have succeeded in this course; 1. Acquire familiarity with concepts of fashion in relation to media in a Turkish as well as international context. 2. Will be competent to formulate research questions concerning fashion and its relation to media material. 3. Critique the role fashion and style play in visual self-presentation 4. Demonstrate an understanding of the economic, social, and cultural aspects offashion 5. Demonstrate an understanding of the relationship of modernity to style and visuality 6. Demonstrate a critical analysis of celebrity culture and how it functions |
Through cultural and media studies theory, the courses main topic is to examine how fashion makes meaning, and how it has been valued through history, popular culture and media institutions, focusing on therelationship between fashion, visual self-presentation, and power.. |
Week | Subject | Related Preparation | |
1) | What is Fashion | ||
2) | Introduction to Fashion and Culture | ||
3) | Fashioning the Self | ||
4) | The History of Fashion | ||
5) | Fashion and the Masses | ||
6) | Fashion, Communication, and Culture | ||
7) | Roland Barthes and the Rhetoric of Fashion | ||
8) | Midterm exam | ||
9) | Fashion and Society | ||
10) | Fashion in Popular Culture | ||
11) | Fashion Icons | ||
12) | Supermodels and Superstars | ||
13) | Costume Design | ||
14) | Fashion at the Edge | ||
15) | General review | ||
16) | Final Exam |
Course Notes: | Course Notes / Textbooks selected readings from this books below: Fashion in Film: Adrienne Munich, Indiana University Press: 2011 Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007 Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004. Anne Hollander, Sex and Suits: The Evolution of Modern DressSteele, Valerie (eds). Barnard, Malcom, Fashion as Communication, New York: Routledge; 2 edition (29 Aug 2002) Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005) McDowell, Colin Fashion Today, London, Phaidon Press Limited, 2000. |
References: |
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Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |