| INTERNATIONAL TRADE AND BUSINESS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0623 | Fashion and Media | Fall | 3 | 0 | 3 | 4 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | Fashion is one of the fundamental ways in which humans communicate to each other about themselves. This course examines the intersection between fashion, media, personal identity in today’s society. Drawing on theories of rhetorical and social criticism, we will examine how the fashion industry creates powerful and persuasive messages to sell a given image to consumers. We will also study how those images are reinforced and given authority through media. |
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The students who have succeeded in this course; 1. Acquire familiarity with concepts of fashion in relation to media in a Turkish as well as international context. 2. Will be competent to formulate research questions concerning fashion and its relation to media material. 3. Critique the role fashion and style play in visual self-presentation 4. Demonstrate an understanding of the economic, social, and cultural aspects offashion 5. Demonstrate an understanding of the relationship of modernity to style and visuality 6. Demonstrate a critical analysis of celebrity culture and how it functions |
| Through cultural and media studies theory, the courses main topic is to examine how fashion makes meaning, and how it has been valued through history, popular culture and media institutions, focusing on therelationship between fashion, visual self-presentation, and power.. |
| Week | Subject | Related Preparation | |
| 1) | What is Fashion | ||
| 2) | Introduction to Fashion and Culture | ||
| 3) | Fashioning the Self | ||
| 4) | The History of Fashion | ||
| 5) | Fashion and the Masses | ||
| 6) | Fashion, Communication, and Culture | ||
| 7) | Roland Barthes and the Rhetoric of Fashion | ||
| 8) | Midterm exam | ||
| 9) | Fashion and Society | ||
| 10) | Fashion in Popular Culture | ||
| 11) | Fashion Icons | ||
| 12) | Supermodels and Superstars | ||
| 13) | Costume Design | ||
| 14) | Fashion at the Edge | ||
| 15) | General review | ||
| 16) | Final Exam | ||
| Course Notes: | Course Notes / Textbooks selected readings from this books below: Fashion in Film: Adrienne Munich, Indiana University Press: 2011 Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007 Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004. Anne Hollander, Sex and Suits: The Evolution of Modern DressSteele, Valerie (eds). Barnard, Malcom, Fashion as Communication, New York: Routledge; 2 edition (29 Aug 2002) Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005) McDowell, Colin Fashion Today, London, Phaidon Press Limited, 2000. |
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| Program Outcomes | Level of Contribution | |
| 1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
| 2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
| 3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
| 4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
| 5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
| 6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
| 7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
| 8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
| 9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |